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Clemens en August - A Network Perspective

De Angelis, Biancastella; Elmlid, Malin and Juldorf, Carsten (2006)
Department of Business Administration
Abstract
The purpose of the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy, directly distributing its products to the end costumer. The theories used will serve as a tool to analyze Clemens en August 's strategy from a network perspective. As the Bachelors thesis nr: 12464 “Clemens en August – A Network Perspective”, authors; Malin Elmlid, Biancastella De Angelis and Carsten Juldorf, date of approval 2006-01-11, contains delicate data about the studied company we have decided to classify it as secret. The thesis can thus not be... (More)
The purpose of the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy, directly distributing its products to the end costumer. The theories used will serve as a tool to analyze Clemens en August 's strategy from a network perspective. As the Bachelors thesis nr: 12464 “Clemens en August – A Network Perspective”, authors; Malin Elmlid, Biancastella De Angelis and Carsten Juldorf, date of approval 2006-01-11, contains delicate data about the studied company we have decided to classify it as secret. The thesis can thus not be handed over to readers outside the Department’s Faculty. On behalf of the Department of Business Administration
School of Economics, Lund University Gudbjörg Erlingsdóttir
Academic Director of Studies (Less)
Please use this url to cite or link to this publication:
author
De Angelis, Biancastella; Elmlid, Malin and Juldorf, Carsten
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Clemens en August, network, resources, fashion, strategy, Management of enterprises, Företagsledning, management
language
Swedish
id
1348030
date added to LUP
2006-01-11
date last changed
2015-10-19 15:54:27
@misc{1348030,
  abstract     = {The purpose of the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy, directly distributing its products to the end costumer. The theories used will serve as a tool to analyze Clemens en August 's strategy from a network perspective. As the Bachelors thesis nr: 12464 “Clemens en August – A Network Perspective”, authors; Malin Elmlid, Biancastella De Angelis and Carsten Juldorf, date of approval 2006-01-11, contains delicate data about the studied company we have decided to classify it as secret. The thesis can thus not be handed over to readers outside the Department’s Faculty. On behalf of the Department of Business Administration
School of Economics, Lund University Gudbjörg Erlingsdóttir
Academic Director of Studies},
  author       = {De Angelis, Biancastella and Elmlid, Malin and Juldorf, Carsten},
  keyword      = {Clemens en August,network,resources,fashion,strategy,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Clemens en August - A Network Perspective},
  year         = {2006},
}