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The advertising sales flyer as a promotion tool in grocery retail stores, and its effects on in-store consumer behaviour

Richardsen, Britt and Dalebo, Arnt Ove (2006)
Department of Business Administration
Abstract
En sammanfattning av uppsatsen på maximalt 8000 tecken.
The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not.
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author
Richardsen, Britt and Dalebo, Arnt Ove
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Advertising Sales Flyer, Retail promotion, In-store consumer behavior, Consumer routes, Retail Strategy, Management of enterprises, Företagsledning, management
language
Swedish
id
1348473
date added to LUP
2006-06-06
date last changed
2012-04-02 16:09:39
@misc{1348473,
  abstract     = {En sammanfattning av uppsatsen på maximalt 8000 tecken.
The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not.},
  author       = {Richardsen, Britt and Dalebo, Arnt Ove},
  keyword      = {Advertising Sales Flyer,Retail promotion,In-store consumer behavior,Consumer routes,Retail Strategy,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {The advertising sales flyer as a promotion tool in grocery retail stores, and its effects on in-store consumer behaviour},
  year         = {2006},
}