Advanced

In-store behaviour of healthy consumers- A study of behavioural differences between consumers who choose healthy products and consumers who choose regular products

Claesson, Malin and Jansson, Anna (2006)
Department of Business Administration
Abstract
This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products and those who choose regular products.
Please use this url to cite or link to this publication:
author
Claesson, Malin and Jansson, Anna
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Consumer Behaviour, Point-of-choice, In-store marketing, Health products, Observations, Management of enterprises, Företagsledning, management
language
Swedish
id
1348962
date added to LUP
2006-06-01
date last changed
2012-04-02 16:09:17
@misc{1348962,
  abstract     = {This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products and those who choose regular products.},
  author       = {Claesson, Malin and Jansson, Anna},
  keyword      = {Consumer Behaviour,Point-of-choice,In-store marketing,Health products,Observations,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {In-store behaviour of healthy consumers- A study of behavioural differences between consumers who choose healthy products and consumers who choose regular products},
  year         = {2006},
}