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Fair Trade: A Study of Consumers’ Perception and Knowledge in a Minor Town in Sweden

Gustafsson, Malin and Lundberg, Mattias (2007)
Department of Business Administration
Abstract
The purpose of this thesis is to get a better understanding of consumers’ perception and knowledge of Fair Trade and Fair Trade products in Sweden. Literature was reviewed before the empirical research was conducted. A quantitative method, in form of a questionnaire survey, has been used. We have entered different areas related to our topic. Corporate Social Responsibility and ethical consumerism were described prior to the field of Fair Trade. Our empirical foundation consists of answers from 200 respondents. Conclusion: Consumers in a minor town have limited perception and knowledge of Fair Trade and Fair Trade products. Implications that can be drawn from this, show that there is a marketing job to be done.
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author
Gustafsson, Malin and Lundberg, Mattias
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Corporate Social Responsibility, Ethical Consumerism, Fair Trade, Chocolate Industry, Perception, Management of enterprises, Företagsledning, management
language
Swedish
id
1349116
date added to LUP
2007-06-07 00:00:00
date last changed
2012-04-02 16:38:49
@misc{1349116,
  abstract     = {The purpose of this thesis is to get a better understanding of consumers’ perception and knowledge of Fair Trade and Fair Trade products in Sweden. Literature was reviewed before the empirical research was conducted. A quantitative method, in form of a questionnaire survey, has been used. We have entered different areas related to our topic. Corporate Social Responsibility and ethical consumerism were described prior to the field of Fair Trade. Our empirical foundation consists of answers from 200 respondents. Conclusion: Consumers in a minor town have limited perception and knowledge of Fair Trade and Fair Trade products. Implications that can be drawn from this, show that there is a marketing job to be done.},
  author       = {Gustafsson, Malin and Lundberg, Mattias},
  keyword      = {Corporate Social Responsibility,Ethical Consumerism,Fair Trade,Chocolate Industry,Perception,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Fair Trade: A Study of Consumers’ Perception and Knowledge in a Minor Town in Sweden},
  year         = {2007},
}