Effect of TV displays on impulse purchase
(2007)Department of Business Administration
- Abstract (Swedish)
- En sammanfattning av uppsatsen på maximalt 8000 tecken.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1349924
- author
- Qayyum, Sadia
- supervisor
- organization
- year
- 2007
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Consumer Behaviour, TV promotional display, Impulse purchase, In-store marketing, Gender differences, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1349924
- date added to LUP
- 2007-05-29 00:00:00
- date last changed
- 2012-04-02 16:41:59
@misc{1349924,
abstract = {{En sammanfattning av uppsatsen på maximalt 8000 tecken.}},
author = {{Qayyum, Sadia}},
language = {{swe}},
note = {{Student Paper}},
title = {{Effect of TV displays on impulse purchase}},
year = {{2007}},
}