Advanced

The Co-Creative Network

Chen, Dana and Bockasten, Kate (2007)
Department of Business Administration
Abstract
The purpose of this thesis is to explore the co-creation process and how value is created based on a service orientation using a network perspective. The thesis is studied from a social-constructionist philosophy, using a qualitative approach of data collection and the theoretical framework includes network theories, theories of service-orientation and co-creation. We have conducted semi-structured interviews with a small firm and its network, which consists of a customer, a supplier and a partner. We found that Håkansson’s ARA framework combined with Ballantyne and Varey’s triangulation of value-creating activities help to acquire an understanding of the actors’ bonds, the resources’ ties and the activity links that exist in a network.... (More)
The purpose of this thesis is to explore the co-creation process and how value is created based on a service orientation using a network perspective. The thesis is studied from a social-constructionist philosophy, using a qualitative approach of data collection and the theoretical framework includes network theories, theories of service-orientation and co-creation. We have conducted semi-structured interviews with a small firm and its network, which consists of a customer, a supplier and a partner. We found that Håkansson’s ARA framework combined with Ballantyne and Varey’s triangulation of value-creating activities help to acquire an understanding of the actors’ bonds, the resources’ ties and the activity links that exist in a network. This offers a more inclusive description of the co-creative process where the activities of communicative interaction, knowledge renewal and relationship development help to create value in the form of trust, resource rejuvenation and commitment. This is useful for both the individual actor and the network as a whole as they offer customized and responsive experiences in an ever-changing market. (Less)
Please use this url to cite or link to this publication:
author
Chen, Dana and Bockasten, Kate
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Co-Creation, Process, Service-Orientation, Value, Network, Management of enterprises, Företagsledning, management
language
Swedish
id
1350252
date added to LUP
2007-02-02 00:00:00
date last changed
2012-04-02 16:27:44
@misc{1350252,
  abstract     = {The purpose of this thesis is to explore the co-creation process and how value is created based on a service orientation using a network perspective. The thesis is studied from a social-constructionist philosophy, using a qualitative approach of data collection and the theoretical framework includes network theories, theories of service-orientation and co-creation. We have conducted semi-structured interviews with a small firm and its network, which consists of a customer, a supplier and a partner. We found that Håkansson’s ARA framework combined with Ballantyne and Varey’s triangulation of value-creating activities help to acquire an understanding of the actors’ bonds, the resources’ ties and the activity links that exist in a network. This offers a more inclusive description of the co-creative process where the activities of communicative interaction, knowledge renewal and relationship development help to create value in the form of trust, resource rejuvenation and commitment. This is useful for both the individual actor and the network as a whole as they offer customized and responsive experiences in an ever-changing market.},
  author       = {Chen, Dana and Bockasten, Kate},
  keyword      = {Co-Creation,Process,Service-Orientation,Value,Network,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {The Co-Creative Network},
  year         = {2007},
}