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Innovation within the transport packaging industry

Midhed, Christian; Lerud, Joakim and Andersson, Mikael (2004)
Department of Business Administration
Abstract
This thesis aims to analyse the importance of innovations and innovative ability within the transport packaging industry. The study is conducted through case studies of four transport packaging companies together with a brief examination of two transport packaging customers. The theoretical framework is based on basic strategy theory concerning differentiation and competitive advantage along with general and strategy focused innovation theory. Conclusions: the transport packaging industry is characterised as having low innovative opportunities. Companies tend to create competitive advantage through close customer relationships that enable them to innovate unique customer solutions. The basic product offer is enhanced by innovative value... (More)
This thesis aims to analyse the importance of innovations and innovative ability within the transport packaging industry. The study is conducted through case studies of four transport packaging companies together with a brief examination of two transport packaging customers. The theoretical framework is based on basic strategy theory concerning differentiation and competitive advantage along with general and strategy focused innovation theory. Conclusions: the transport packaging industry is characterised as having low innovative opportunities. Companies tend to create competitive advantage through close customer relationships that enable them to innovate unique customer solutions. The basic product offer is enhanced by innovative value adding services that can be a mean of differentiation. The industry tends to be marked by incremental innovations aimed at improving the customisation abilities rather than the creation of groundbreaking and revolutionary innovations. (Less)
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author
Midhed, Christian; Lerud, Joakim and Andersson, Mikael
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Innovation, Transport packaging, Competitive advantage, Strategy, Customer involvement, Management of enterprises, Företagsledning, management
language
English
id
1350445
date added to LUP
2004-06-04
date last changed
2012-04-02 15:10:53
@misc{1350445,
  abstract     = {This thesis aims to analyse the importance of innovations and innovative ability within the transport packaging industry. The study is conducted through case studies of four transport packaging companies together with a brief examination of two transport packaging customers. The theoretical framework is based on basic strategy theory concerning differentiation and competitive advantage along with general and strategy focused innovation theory. Conclusions: the transport packaging industry is characterised as having low innovative opportunities. Companies tend to create competitive advantage through close customer relationships that enable them to innovate unique customer solutions. The basic product offer is enhanced by innovative value adding services that can be a mean of differentiation. The industry tends to be marked by incremental innovations aimed at improving the customisation abilities rather than the creation of groundbreaking and revolutionary innovations.},
  author       = {Midhed, Christian and Lerud, Joakim and Andersson, Mikael},
  keyword      = {Innovation,Transport packaging,Competitive advantage,Strategy,Customer involvement,Management of enterprises,Företagsledning, management},
  language     = {eng},
  note         = {Student Paper},
  title        = {Innovation within the transport packaging industry},
  year         = {2004},
}