Innovation within the transport packaging industry
(2004)Department of Business Administration
- Abstract
- This thesis aims to analyse the importance of innovations and innovative ability within the transport packaging industry. The study is conducted through case studies of four transport packaging companies together with a brief examination of two transport packaging customers. The theoretical framework is based on basic strategy theory concerning differentiation and competitive advantage along with general and strategy focused innovation theory. Conclusions: the transport packaging industry is characterised as having low innovative opportunities. Companies tend to create competitive advantage through close customer relationships that enable them to innovate unique customer solutions. The basic product offer is enhanced by innovative value... (More)
- This thesis aims to analyse the importance of innovations and innovative ability within the transport packaging industry. The study is conducted through case studies of four transport packaging companies together with a brief examination of two transport packaging customers. The theoretical framework is based on basic strategy theory concerning differentiation and competitive advantage along with general and strategy focused innovation theory. Conclusions: the transport packaging industry is characterised as having low innovative opportunities. Companies tend to create competitive advantage through close customer relationships that enable them to innovate unique customer solutions. The basic product offer is enhanced by innovative value adding services that can be a mean of differentiation. The industry tends to be marked by incremental innovations aimed at improving the customisation abilities rather than the creation of groundbreaking and revolutionary innovations. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1350445
- author
- Midhed, Christian ; Lerud, Joakim and Andersson, Mikael
- supervisor
- organization
- year
- 2004
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Innovation, Transport packaging, Competitive advantage, Strategy, Customer involvement, Management of enterprises, Företagsledning, management
- language
- English
- id
- 1350445
- date added to LUP
- 2004-06-04 00:00:00
- date last changed
- 2012-04-02 15:10:53
@misc{1350445,
abstract = {{This thesis aims to analyse the importance of innovations and innovative ability within the transport packaging industry. The study is conducted through case studies of four transport packaging companies together with a brief examination of two transport packaging customers. The theoretical framework is based on basic strategy theory concerning differentiation and competitive advantage along with general and strategy focused innovation theory. Conclusions: the transport packaging industry is characterised as having low innovative opportunities. Companies tend to create competitive advantage through close customer relationships that enable them to innovate unique customer solutions. The basic product offer is enhanced by innovative value adding services that can be a mean of differentiation. The industry tends to be marked by incremental innovations aimed at improving the customisation abilities rather than the creation of groundbreaking and revolutionary innovations.}},
author = {{Midhed, Christian and Lerud, Joakim and Andersson, Mikael}},
language = {{eng}},
note = {{Student Paper}},
title = {{Innovation within the transport packaging industry}},
year = {{2004}},
}