Viral Marketing - ett användbart fenomen inom destinationsmarknadsföring?
(2007)Department of Service Studies
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1353611
- author
- Wallin, Christian ; Wickström, Johan and Stipic, Ivan
- supervisor
- organization
- year
- 2007
- type
- M2 - Bachelor Degree
- subject
- keywords
- marknadsföring, destinationsmarknadsföring, connected marketing, viral marketing, word of mouth, buzz marketing, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1353611
- date added to LUP
- 2007-01-30 00:00:00
- date last changed
- 2018-10-18 09:58:37
@misc{1353611, author = {{Wallin, Christian and Wickström, Johan and Stipic, Ivan}}, language = {{swe}}, note = {{Student Paper}}, title = {{Viral Marketing - ett användbart fenomen inom destinationsmarknadsföring?}}, year = {{2007}}, }