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Viral Marketing - ett användbart fenomen inom destinationsmarknadsföring?

Wallin, Christian ; Wickström, Johan and Stipic, Ivan (2007)
Department of Service Studies
Please use this url to cite or link to this publication:
author
Wallin, Christian ; Wickström, Johan and Stipic, Ivan
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
marknadsföring, destinationsmarknadsföring, connected marketing, viral marketing, word of mouth, buzz marketing, Management of enterprises, Företagsledning, management
language
Swedish
id
1353611
date added to LUP
2007-01-30 00:00:00
date last changed
2018-10-18 09:58:37
@misc{1353611,
  author       = {{Wallin, Christian and Wickström, Johan and Stipic, Ivan}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Viral Marketing - ett användbart fenomen inom destinationsmarknadsföring?}},
  year         = {{2007}},
}