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Kommunikationen av ett internationellt varumärke -En studie om IKEA

Johansson, Marina; Jakupovic, Selma and Widlöf, Elinn (2009)
Department of Service Management and Service Studies
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author
Johansson, Marina; Jakupovic, Selma and Widlöf, Elinn
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
lokalt, globalt, kommunikation, marknadsföring, varumärke, standardisering, kultur, ledarskap
language
Swedish
id
1353874
date added to LUP
2009-02-20 00:00:00
date last changed
2018-10-18 09:59:48
@misc{1353874,
  author       = {Johansson, Marina and Jakupovic, Selma and Widlöf, Elinn},
  keyword      = {lokalt,globalt,kommunikation,marknadsföring,varumärke,standardisering,kultur,ledarskap},
  language     = {swe},
  note         = {Student Paper},
  title        = {Kommunikationen av ett internationellt varumärke -En studie om IKEA},
  year         = {2009},
}