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Communicating CSR Between Businesses - Where do reports fit in?

Barsoumian, Sarine LU (2008) IMEN56 20081
The International Institute for Industrial Environmental Economics
Abstract
The successful implementation of CSR depends on the ability to ensure that the
communication efforts associated with the programme are effective. As more and more
companies practice CSR reporting, it is interesting to look at how CSR reports can have a
potential to become useful in the b-t-b communication realm. With implications that relate to
the core motivations of CSR implementation; enhanced risk management, enhanced
reputation, competitiveness and market positioning, the potential impact that reports can have
in the communication efforts between businesses is great. This thesis looks at how reports are
read in the b-t-b communication context; if there is a demand and a willingness to supply
reports to fellow businesses as a... (More)
The successful implementation of CSR depends on the ability to ensure that the
communication efforts associated with the programme are effective. As more and more
companies practice CSR reporting, it is interesting to look at how CSR reports can have a
potential to become useful in the b-t-b communication realm. With implications that relate to
the core motivations of CSR implementation; enhanced risk management, enhanced
reputation, competitiveness and market positioning, the potential impact that reports can have
in the communication efforts between businesses is great. This thesis looks at how reports are
read in the b-t-b communication context; if there is a demand and a willingness to supply
reports to fellow businesses as a means of corporate communication, as well as explore the
challenges and opportunities for the potential increase in use of reports in communication
efforts within this context. Findings show that reports are mainly read between companies for
benchmarking reasons, that they lack strong demand and a willingness to supply in other
cases. This is attributed to the existence of other preferred channels of communication
between businesses, and to having their information needs satisfied through other means. (Less)
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author
Barsoumian, Sarine LU
supervisor
organization
course
IMEN56 20081
year
type
H1 - Master's Degree (One Year)
subject
keywords
communication, stakeholders, CSR, CSR communication, b-t-b communication, CSR reporting
language
English
id
1413856
date added to LUP
2009-06-03 14:00:13
date last changed
2009-06-03 14:00:13
@misc{1413856,
  abstract     = {The successful implementation of CSR depends on the ability to ensure that the
communication efforts associated with the programme are effective. As more and more
companies practice CSR reporting, it is interesting to look at how CSR reports can have a
potential to become useful in the b-t-b communication realm. With implications that relate to
the core motivations of CSR implementation; enhanced risk management, enhanced
reputation, competitiveness and market positioning, the potential impact that reports can have
in the communication efforts between businesses is great. This thesis looks at how reports are
read in the b-t-b communication context; if there is a demand and a willingness to supply
reports to fellow businesses as a means of corporate communication, as well as explore the
challenges and opportunities for the potential increase in use of reports in communication
efforts within this context. Findings show that reports are mainly read between companies for
benchmarking reasons, that they lack strong demand and a willingness to supply in other
cases. This is attributed to the existence of other preferred channels of communication
between businesses, and to having their information needs satisfied through other means.},
  author       = {Barsoumian, Sarine},
  keyword      = {communication,stakeholders,CSR,CSR communication,b-t-b communication,CSR reporting},
  language     = {eng},
  note         = {Student Paper},
  title        = {Communicating CSR Between Businesses - Where do reports fit in?},
  year         = {2008},
}