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Analysis of Self Service Technology and Retail Brand Equity

Wei, Fei Fei; Pintusopon, Pattarin and Zhang, Xiaoxi (2009)
Department of Business Administration
Abstract
The purpose of this study is to provide an examination, within grocery retailing, of whether a positive linkage between SST usage and consumer-based retailer brand equity exists. The study portrays co-creation as a key mediator, which means we are going to investigate whether different levels of customer co-creation, by means of SST usage, can help in building a strong retailer brand.
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author
Wei, Fei Fei; Pintusopon, Pattarin and Zhang, Xiaoxi
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Self service, SST, Brand equity, Co-creation, Grocery retail, Management of enterprises, Företagsledning, management
language
Swedish
id
1437757
date added to LUP
2009-06-02 00:00:00
date last changed
2012-04-02 17:40:59
@misc{1437757,
  abstract     = {The purpose of this study is to provide an examination, within grocery retailing, of whether a positive linkage between SST usage and consumer-based retailer brand equity exists. The study portrays co-creation as a key mediator, which means we are going to investigate whether different levels of customer co-creation, by means of SST usage, can help in building a strong retailer brand.},
  author       = {Wei, Fei Fei and Pintusopon, Pattarin and Zhang, Xiaoxi},
  keyword      = {Self service,SST,Brand equity,Co-creation,Grocery retail,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Analysis of Self Service Technology and Retail Brand Equity},
  year         = {2009},
}