Analysis of Self Service Technology and Retail Brand Equity
(2009)Department of Business Administration
- Abstract
- The purpose of this study is to provide an examination, within grocery retailing, of whether a positive linkage between SST usage and consumer-based retailer brand equity exists. The study portrays co-creation as a key mediator, which means we are going to investigate whether different levels of customer co-creation, by means of SST usage, can help in building a strong retailer brand.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1437757
- author
- Wei, Fei Fei ; Pintusopon, Pattarin and Zhang, Xiaoxi
- supervisor
- organization
- year
- 2009
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Self service, SST, Brand equity, Co-creation, Grocery retail, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1437757
- date added to LUP
- 2009-06-02 00:00:00
- date last changed
- 2012-04-02 17:40:59
@misc{1437757, abstract = {{The purpose of this study is to provide an examination, within grocery retailing, of whether a positive linkage between SST usage and consumer-based retailer brand equity exists. The study portrays co-creation as a key mediator, which means we are going to investigate whether different levels of customer co-creation, by means of SST usage, can help in building a strong retailer brand.}}, author = {{Wei, Fei Fei and Pintusopon, Pattarin and Zhang, Xiaoxi}}, language = {{swe}}, note = {{Student Paper}}, title = {{Analysis of Self Service Technology and Retail Brand Equity}}, year = {{2009}}, }