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The application of social marketing in promoting sustainable transportation

Chkanikova, Olga LU (2009) IMEN56 20091
The International Institute for Industrial Environmental Economics
Abstract
The traditional approach of dealing with transportation issues appears to be insufficient in bringing about sustainable urban traffic, as it does not take into account complex psychological processes assisting people in making their travel choices. New approaches are required to raise the effectiveness of transportation policies, by facilitating higher levels of public acceptance and engagement in promoted activities.
The current thesis aims to assist policy-makers and program-designers in making transportation systems more sustainable by employing a social marketing approach. It provides an in-depth understanding of what social marketing is, demonstrates its advantages over the traditional transportation planning process, and explores... (More)
The traditional approach of dealing with transportation issues appears to be insufficient in bringing about sustainable urban traffic, as it does not take into account complex psychological processes assisting people in making their travel choices. New approaches are required to raise the effectiveness of transportation policies, by facilitating higher levels of public acceptance and engagement in promoted activities.
The current thesis aims to assist policy-makers and program-designers in making transportation systems more sustainable by employing a social marketing approach. It provides an in-depth understanding of what social marketing is, demonstrates its advantages over the traditional transportation planning process, and explores its successful application in Lund and Malmo, located in the south of Sweden – two of the leading European cities in sustainable transportation systems. (Less)
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author
Chkanikova, Olga LU
supervisor
organization
course
IMEN56 20091
year
type
H2 - Master's Degree (Two Years)
subject
keywords
transportation, sustainability, social marketing
report number
2009:10
ISSN
1401-9191
language
English
id
1511095
date added to LUP
2009-11-26 12:26:33
date last changed
2009-11-26 12:26:33
@misc{1511095,
  abstract     = {The traditional approach of dealing with transportation issues appears to be insufficient in bringing about sustainable urban traffic, as it does not take into account complex psychological processes assisting people in making their travel choices. New approaches are required to raise the effectiveness of transportation policies, by facilitating higher levels of public acceptance and engagement in promoted activities.
The current thesis aims to assist policy-makers and program-designers in making transportation systems more sustainable by employing a social marketing approach. It provides an in-depth understanding of what social marketing is, demonstrates its advantages over the traditional transportation planning process, and explores its successful application in Lund and Malmo, located in the south of Sweden – two of the leading European cities in sustainable transportation systems.},
  author       = {Chkanikova, Olga},
  issn         = {1401-9191},
  keyword      = {transportation,sustainability,social marketing},
  language     = {eng},
  note         = {Student Paper},
  title        = {The application of social marketing in promoting sustainable transportation},
  year         = {2009},
}