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What's in it for me - Managing value co-creation from an intermediary perspective

Kiessling, Martin and Dahlsjö, Jonas (2010)
Department of Service Management and Service Studies
Abstract
The aim of this thesis is to examine how the value co-creation concept can be applied to firms with intermediary roles, exemplified by the Swedish travel agent industry. To accomplish this a perceptual Service-Dominant (S-D logic) framework developed for firms was applied. Qur findings show that intermediaries encounter issues when engaging in value co-creation, since they do not have full control over the products that they sell. Further, they have a traditional view of the customer, that of a payer and and buyer, which hinders the firms from view the customer as a co-producer and a co-creator of value.
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author
Kiessling, Martin and Dahlsjö, Jonas
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
customer role, customer value, intermediary, service-dominant logic, s-d logic, travel agent, value co-creation, Trade, Handel
language
English
id
1530567
date added to LUP
2010-01-22 00:00:00
date last changed
2018-10-18 10:09:55
@misc{1530567,
  abstract     = {The aim of this thesis is to examine how the value co-creation concept can be applied to firms with intermediary roles, exemplified by the Swedish travel agent industry. To accomplish this a perceptual Service-Dominant (S-D logic) framework developed for firms was applied. Qur findings show that intermediaries encounter issues when engaging in value co-creation, since they do not have full control over the products that they sell. Further, they have a traditional view of the customer, that of a payer and and buyer, which hinders the firms from view the customer as a co-producer and a co-creator of value.},
  author       = {Kiessling, Martin and Dahlsjö, Jonas},
  keyword      = {customer role,customer value,intermediary,service-dominant logic,s-d logic,travel agent,value co-creation,Trade,Handel},
  language     = {eng},
  note         = {Student Paper},
  title        = {What's in it for me - Managing value co-creation from an intermediary perspective},
  year         = {2010},
}