Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

What's in it for me - Managing value co-creation from an intermediary perspective

Kiessling, Martin and Dahlsjö, Jonas (2010)
Department of Service Studies
Abstract
The aim of this thesis is to examine how the value co-creation concept can be applied to firms with intermediary roles, exemplified by the Swedish travel agent industry. To accomplish this a perceptual Service-Dominant (S-D logic) framework developed for firms was applied. Qur findings show that intermediaries encounter issues when engaging in value co-creation, since they do not have full control over the products that they sell. Further, they have a traditional view of the customer, that of a payer and and buyer, which hinders the firms from view the customer as a co-producer and a co-creator of value.
Please use this url to cite or link to this publication:
author
Kiessling, Martin and Dahlsjö, Jonas
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
customer role, customer value, intermediary, service-dominant logic, s-d logic, travel agent, value co-creation, Trade, Handel
language
English
id
1530567
date added to LUP
2010-01-22 00:00:00
date last changed
2018-10-18 10:09:55
@misc{1530567,
  abstract     = {{The aim of this thesis is to examine how the value co-creation concept can be applied to firms with intermediary roles, exemplified by the Swedish travel agent industry. To accomplish this a perceptual Service-Dominant (S-D logic) framework developed for firms was applied. Qur findings show that intermediaries encounter issues when engaging in value co-creation, since they do not have full control over the products that they sell. Further, they have a traditional view of the customer, that of a payer and and buyer, which hinders the firms from view the customer as a co-producer and a co-creator of value.}},
  author       = {{Kiessling, Martin and Dahlsjö, Jonas}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{What's in it for me - Managing value co-creation from an intermediary perspective}},
  year         = {{2010}},
}