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Internet Social Networks as a Source of Brand Innovation: The case of the Swedish Market

Gomez, Gustavo and Velez Borbon, Jose Alejandro (2007)
Department of Business Administration
Abstract
The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.
Please use this url to cite or link to this publication:
author
Gomez, Gustavo and Velez Borbon, Jose Alejandro
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Internet Social Networks, Brand Innovation, Interactivity, Word of Mouth, Attention Economy, Management of enterprises, Företagsledning, management
language
Swedish
id
1549350
date added to LUP
2007-05-30 00:00:00
date last changed
2012-04-02 16:43:13
@misc{1549350,
  abstract     = {{The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.}},
  author       = {{Gomez, Gustavo and Velez Borbon, Jose Alejandro}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Internet Social Networks as a Source of Brand Innovation: The case of the Swedish Market}},
  year         = {{2007}},
}