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White Skin, Yellow Masks? A case study of a merge from a postcolonial perspective

Uddenäs, Josefine and Persson, David (2010)
Department of Business Administration
Abstract
Hence the power relation between East and West is challenged the purpose of this thesis is to problematize the postcolonial critique through a case analysis of a merger between an Eastern and a Western organization. We have investigated if the postcolonial lenses can be reversed where it is not necessarily East who is subject to these experiences and additionally we have problematized the postcolonial critique. The research methodology is a qualitative study inspired mainly by hermeneutics, poststructuralism and postmodernism in which the empirical data is collected through semi-structured interviews. Our findings show that traditional colonial experiences such as representations, mimicry and hybridity are not exclusive for one side. We... (More)
Hence the power relation between East and West is challenged the purpose of this thesis is to problematize the postcolonial critique through a case analysis of a merger between an Eastern and a Western organization. We have investigated if the postcolonial lenses can be reversed where it is not necessarily East who is subject to these experiences and additionally we have problematized the postcolonial critique. The research methodology is a qualitative study inspired mainly by hermeneutics, poststructuralism and postmodernism in which the empirical data is collected through semi-structured interviews. Our findings show that traditional colonial experiences such as representations, mimicry and hybridity are not exclusive for one side. We argue that the traditional power relations are challenged and our findings therefore add to, problematize and challenge much of current postcolonial literature. We argue that Postcolonial scholars must recognize that the world is not so easily defined, but rather heterogeneous and should therefore modify its approach to modern times. (Less)
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author
Uddenäs, Josefine and Persson, David
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Postcolonialism; merge; hybrid; mimicry; colonialism: management; culture; cyborgs; occidentalism, Management of enterprises, Företagsledning, management
language
Swedish
id
1623165
date added to LUP
2010-06-04 00:00:00
date last changed
2012-04-02 18:17:27
@misc{1623165,
  abstract     = {Hence the power relation between East and West is challenged the purpose of this thesis is to problematize the postcolonial critique through a case analysis of a merger between an Eastern and a Western organization. We have investigated if the postcolonial lenses can be reversed where it is not necessarily East who is subject to these experiences and additionally we have problematized the postcolonial critique. The research methodology is a qualitative study inspired mainly by hermeneutics, poststructuralism and postmodernism in which the empirical data is collected through semi-structured interviews. Our findings show that traditional colonial experiences such as representations, mimicry and hybridity are not exclusive for one side. We argue that the traditional power relations are challenged and our findings therefore add to, problematize and challenge much of current postcolonial literature. We argue that Postcolonial scholars must recognize that the world is not so easily defined, but rather heterogeneous and should therefore modify its approach to modern times.},
  author       = {Uddenäs, Josefine and Persson, David},
  keyword      = {Postcolonialism; merge; hybrid; mimicry; colonialism: management; culture; cyborgs; occidentalism,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {White Skin, Yellow Masks? A case study of a merge from a postcolonial perspective},
  year         = {2010},
}