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Corporate Social Responsibility (CSR) as a tool for value creation; a study of Nestle Pakistan

Humayun, Ahsen and Pervez, Bilal (2010)
Department of Business Administration
Abstract
Our objective is to describe and analyze the concept of Corporate Social Responsibility (CSR) and CSR dynamics in developing countries like Pakistan, with a focus on the role of Multinational Companies (MNC’s). We aim to provide an illustration for CSR initiatives taken by a multinational firm Nestle, in Pakistan, to understand the perceptions of the stakeholders concerning CSR and see how CSR can help Nestle create value for itself in terms of brand reputation and from stakeholder’s perspectives.
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author
Humayun, Ahsen and Pervez, Bilal
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
CSR, Stakeholders, value creation, developing countries, Management of enterprises, Företagsledning, management
language
Swedish
id
1625065
date added to LUP
2010-06-07 00:00:00
date last changed
2012-04-02 18:07:14
@misc{1625065,
  abstract     = {Our objective is to describe and analyze the concept of Corporate Social Responsibility (CSR) and CSR dynamics in developing countries like Pakistan, with a focus on the role of Multinational Companies (MNC’s). We aim to provide an illustration for CSR initiatives taken by a multinational firm Nestle, in Pakistan, to understand the perceptions of the stakeholders concerning CSR and see how CSR can help Nestle create value for itself in terms of brand reputation and from stakeholder’s perspectives.},
  author       = {Humayun, Ahsen and Pervez, Bilal},
  keyword      = {CSR,Stakeholders,value creation,developing countries,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Corporate Social Responsibility (CSR) as a tool for value creation; a study of Nestle Pakistan},
  year         = {2010},
}