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Länkning, dialog, deltagande : svenska förlag och digital kultur

Offner, Martina LU and Andersson, Hanna LU (2010) FBMK11 20101
Division of Publishing Studies
Abstract
Digital culture of today involves both opportunities and obstacles for publishers, as the consumer puts increasing demands on being heard and being a part of the production process in the digital media landscape. This study examines how Swedish publishers, exemplified by Norstedts and Piratförlaget, relate to the digital culture in the way they use hyperlinks, communicate with consumers, and utilize consumer participation. In this study, the two publishers’ websites, Facebook accounts and Twitter accounts are observed, through a qualitative as well as a quantitative and comparative method. Based on the results of these observations, and by using theoretical perspectives from media theory, it is stated that Norstedts and Piratförlaget show... (More)
Digital culture of today involves both opportunities and obstacles for publishers, as the consumer puts increasing demands on being heard and being a part of the production process in the digital media landscape. This study examines how Swedish publishers, exemplified by Norstedts and Piratförlaget, relate to the digital culture in the way they use hyperlinks, communicate with consumers, and utilize consumer participation. In this study, the two publishers’ websites, Facebook accounts and Twitter accounts are observed, through a qualitative as well as a quantitative and comparative method. Based on the results of these observations, and by using theoretical perspectives from media theory, it is stated that Norstedts and Piratförlaget show different ways of relating to digital culture and take different approaches to using the Internet. Piratförlaget seems to utilize the possibilities of digital culture and its values to a slightly greater extent than Norstedts, and it is proposed that this can be explained by the different profiles of Piratförlaget and Norstedts. (Less)
Please use this url to cite or link to this publication:
author
Offner, Martina LU and Andersson, Hanna LU
supervisor
organization
course
FBMK11 20101
year
type
M2 - Bachelor Degree
subject
keywords
konsumentinteraktion, digital kultur, Medieteori, förlagskunskap
language
Swedish
id
1627979
date added to LUP
2010-08-17 15:05:22
date last changed
2014-05-16 15:32:54
@misc{1627979,
  abstract     = {Digital culture of today involves both opportunities and obstacles for publishers, as the consumer puts increasing demands on being heard and being a part of the production process in the digital media landscape. This study examines how Swedish publishers, exemplified by Norstedts and Piratförlaget, relate to the digital culture in the way they use hyperlinks, communicate with consumers, and utilize consumer participation. In this study, the two publishers’ websites, Facebook accounts and Twitter accounts are observed, through a qualitative as well as a quantitative and comparative method. Based on the results of these observations, and by using theoretical perspectives from media theory, it is stated that Norstedts and Piratförlaget show different ways of relating to digital culture and take different approaches to using the Internet. Piratförlaget seems to utilize the possibilities of digital culture and its values to a slightly greater extent than Norstedts, and it is proposed that this can be explained by the different profiles of Piratförlaget and Norstedts.},
  author       = {Offner, Martina and Andersson, Hanna},
  keyword      = {konsumentinteraktion,digital kultur,Medieteori,förlagskunskap},
  language     = {swe},
  note         = {Student Paper},
  title        = {Länkning, dialog, deltagande : svenska förlag och digital kultur},
  year         = {2010},
}