Advanced

Gränsöverskridande destinationsutveckling - En undersökning av turismsamarbeten som sträcker sig över nationella gränser med fallstudie av Öresundsregionen

Arnberg, Johan; Ekesiöö, Carl and Sundström, John (2011)
Department of Service Management and Service Studies
Abstract
Title Cross-border destination development – A case study on tourism cooperation that extends over national borders with a focus on the Öresund region Level Bachelor of Science thesis in Service Management (15 ECTS), at Campus Helsingborg, Lund University.
Keywords Tourism, co-opetition, destination development, cross-border cooperation Authors Johan Arnberg, Carl Ekesiöö and John Sundström
Advisors Malin Zillinger and Eva Persson Research question - What are the challenges and possibilities of trans-boundary destination development and how can these prerequisites impact on the tourism industry of the Öresund region?
Purpose The purpose of this essay is to examine trans-boundary tourism destination development through a case study of the... (More)
Title Cross-border destination development – A case study on tourism cooperation that extends over national borders with a focus on the Öresund region Level Bachelor of Science thesis in Service Management (15 ECTS), at Campus Helsingborg, Lund University.
Keywords Tourism, co-opetition, destination development, cross-border cooperation Authors Johan Arnberg, Carl Ekesiöö and John Sundström
Advisors Malin Zillinger and Eva Persson Research question - What are the challenges and possibilities of trans-boundary destination development and how can these prerequisites impact on the tourism industry of the Öresund region?
Purpose The purpose of this essay is to examine trans-boundary tourism destination development through a case study of the Öresund region. This will be done through an analysis of the thoughts and opinions of some of the most important actors of the region which in turn will lead to a complete picture of the potential and competitiveness of the region. Methodology For this thesis we have used a qualitative research model. Our empiricism is based on interviews with nine of the most central actors of the Öresund region. The interviews have been significantly supplemented with secondary material based on books, articles, homepages, trade journals and marketing brochures. This information has been analyzed through our theoretical spectra dominated by “co-opetition” and Place Branding Conclusions Our conclusions are that the Öresund region has a long way to go before it becomes a recognized destination brand. The positive feature is that the destination is made up of two countries, which gives surplus to the tourist product and helps differentiate the Öresund region against its competitors. The synergy outcome of a transnational cooperation is that the common tourist product is greatly enriched and thus, more resources are available. The biggest challenge derives from the same feature as the main opportunity, the fact that the region is made up of two sovereign countries with their own political agenda that is hard to see pass in favor of a joined region. We believe that the actors in the region should continue to cooperate and compete, best summed up by “co-opetition”. (Less)
Please use this url to cite or link to this publication:
author
Arnberg, Johan; Ekesiöö, Carl and Sundström, John
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
turism, co-opetition, destinationsutveckling, gränsöverskridande samarbete
language
Swedish
id
1766332
alternative location
http://portal.ch.lu.se/Campus.NET/Services/Publication/Export.aspx?id=1630&type=doc
date added to LUP
2011-01-21
date last changed
2011-01-21 04:48:53
@misc{1766332,
  abstract     = {Title Cross-border destination development – A case study on tourism cooperation that extends over national borders with a focus on the Öresund region Level Bachelor of Science thesis in Service Management (15 ECTS), at Campus Helsingborg, Lund University.
Keywords Tourism, co-opetition, destination development, cross-border cooperation Authors Johan Arnberg, Carl Ekesiöö and John Sundström
Advisors Malin Zillinger and Eva Persson Research question	- What are the challenges and possibilities of trans-boundary destination development and how can these prerequisites impact on the tourism industry of the Öresund region?
Purpose The purpose of this essay is to examine trans-boundary tourism destination development through a case study of the Öresund region. This will be done through an analysis of the thoughts and opinions of some of the most important actors of the region which in turn will lead to a complete picture of the potential and competitiveness of the region. Methodology For this thesis we have used a qualitative research model. Our empiricism is based on interviews with nine of the most central actors of the Öresund region. The interviews have been significantly supplemented with secondary material based on books, articles, homepages, trade journals and marketing brochures. This information has been analyzed through our theoretical spectra dominated by “co-opetition” and Place Branding Conclusions	Our conclusions are that the Öresund region has a long way to go before it becomes a recognized destination brand. The positive feature is that the destination is made up of two countries, which gives surplus to the tourist product and helps differentiate the Öresund region against its competitors. The synergy outcome of a transnational cooperation is that the common tourist product is greatly enriched and thus, more resources are available. The biggest challenge derives from the same feature as the main opportunity, the fact that the region is made up of two sovereign countries with their own political agenda that is hard to see pass in favor of a joined region. We believe that the actors in the region should continue to cooperate and compete, best summed up by “co-opetition”.},
  author       = {Arnberg, Johan and Ekesiöö, Carl and Sundström, John},
  keyword      = {turism,co-opetition,destinationsutveckling,gränsöverskridande samarbete},
  language     = {swe},
  note         = {Student Paper},
  title        = {Gränsöverskridande destinationsutveckling - En undersökning av turismsamarbeten som sträcker sig över nationella gränser med fallstudie av Öresundsregionen},
  year         = {2011},
}