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A Journey in the Smartphone Landscape - How and Why Market Shares are Moving Between Different Smartphone Platforms.

Pihlqvist, Max; Sundqvist, Carl and Steien, Wilhelm (2011)
Department of Business Administration
Abstract
Title: A journey in the Smartphone Landscape – How new platforms are driving Value Migration in the Smartphone Industry
Seminar date: 2011-01-14
Course: Master thesis in business administration, Major in Strategic Management, 15 University Credit Points (15 ECTS).
Authors: Max Pihlqvis, Carl Sundqvist and Wilhelm Steien
Advisor/s: Allan T. Malm, Fredrik Häglund
Five key words: Smartphone, Value Migration, Platforms, Landscape, Value Propositions
Purpose: The general purpose of this thesis is to describe and analyze the current competitive Smartphone landscape. Furthermore, we intend to analyze how and why market shares are moving between different Smartphone platforms. Methodology: This is a qualitative study, which identifies the... (More)
Title: A journey in the Smartphone Landscape – How new platforms are driving Value Migration in the Smartphone Industry
Seminar date: 2011-01-14
Course: Master thesis in business administration, Major in Strategic Management, 15 University Credit Points (15 ECTS).
Authors: Max Pihlqvis, Carl Sundqvist and Wilhelm Steien
Advisor/s: Allan T. Malm, Fredrik Häglund
Five key words: Smartphone, Value Migration, Platforms, Landscape, Value Propositions
Purpose: The general purpose of this thesis is to describe and analyze the current competitive Smartphone landscape. Furthermore, we intend to analyze how and why market shares are moving between different Smartphone platforms. Methodology: This is a qualitative study, which identifies the Smartphone market with the help of mini case studies. We have developed a theoretical framework that will help the reader to understand the current state of the Smartphone market. This has been achieved by studying different theories, secondary and empirical data.
Theoretical perspectives: Business models, Value Migration, Value propositions, Strategy canvas and Ecosystems. Empirical foundation: We have carried out six interviews with people from different working areas, who have good knowledge about and are initiated regarding the Smartphone market.
Conclusions: We have found the Smartphone Industry to be a fast growing, immensely complex and rapidly evolving industry. The Industry’s competitive landscape consists of various types of actors, all exercising different influence on the industry’s development. We have found it hard to specify between which platforms market shares are moving. However, we believe that Android is enjoying value inflow from all platforms on the market. Although, probably not as much from Iphone iOS as from Windows Phone 7/Windows Mobile, Blackberry OS and Symbian. Generally, we can conclude that all platforms currently in value outflow seem to have at least one mutual problem, the lack of applications. (Less)
Please use this url to cite or link to this publication:
author
Pihlqvist, Max; Sundqvist, Carl and Steien, Wilhelm
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Smartphone, Value Migration, Platforms, Landscape, Value Propositions, Management of enterprises, Företagsledning, management
language
Swedish
id
1779632
date added to LUP
2011-01-10
date last changed
2012-04-02 18:34:31
@misc{1779632,
  abstract     = {Title: A journey in the Smartphone Landscape – How new platforms are driving Value Migration in the Smartphone Industry
Seminar date: 2011-01-14
Course: Master thesis in business administration, Major in Strategic Management, 15 University Credit Points (15 ECTS).
Authors: Max Pihlqvis, Carl Sundqvist and Wilhelm Steien
Advisor/s: Allan T. Malm, Fredrik Häglund
Five key words: Smartphone, Value Migration, Platforms, Landscape, Value Propositions
Purpose: The general purpose of this thesis is to describe and analyze the current competitive Smartphone landscape. Furthermore, we intend to analyze how and why market shares are moving between different Smartphone platforms. Methodology: This is a qualitative study, which identifies the Smartphone market with the help of mini case studies. We have developed a theoretical framework that will help the reader to understand the current state of the Smartphone market. This has been achieved by studying different theories, secondary and empirical data.
Theoretical perspectives: Business models, Value Migration, Value propositions, Strategy canvas and Ecosystems. Empirical foundation: We have carried out six interviews with people from different working areas, who have good knowledge about and are initiated regarding the Smartphone market.
Conclusions: We have found the Smartphone Industry to be a fast growing, immensely complex and rapidly evolving industry. The Industry’s competitive landscape consists of various types of actors, all exercising different influence on the industry’s development. We have found it hard to specify between which platforms market shares are moving. However, we believe that Android is enjoying value inflow from all platforms on the market. Although, probably not as much from Iphone iOS as from Windows Phone 7/Windows Mobile, Blackberry OS and Symbian. Generally, we can conclude that all platforms currently in value outflow seem to have at least one mutual problem, the lack of applications.},
  author       = {Pihlqvist, Max and Sundqvist, Carl and Steien, Wilhelm},
  keyword      = {Smartphone,Value Migration,Platforms,Landscape,Value Propositions,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {A Journey in the Smartphone Landscape - How and Why Market Shares are Moving Between Different Smartphone Platforms.},
  year         = {2011},
}