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En (politisk) arena för strategisk kommunikation. Aktörers kommunikationsstrategier för påverkan, publicitet och nätverksarbete under Almedalsveckan.

Svensson, Emma (2011)
Department of Strategic Communication
Abstract
The society has gone throw a structural change and with it, the political arena. Today several actors are involved in staging the "political". This pose questions about with what purposes these actors enter the arena and how they use communication as a tool to achieve their goals. The purpose is to describe and explain why, and how, different political actors work with strategic communication at the political arena. I have used interviews and an analysis of content of the program paper Almedalsveckan 2010.Conclusions that can be drawn are, to explain the strategic communication on the political arena it is necessary to apply all three models that are presented, Lobbying as a hub, Mass media as a hub and Networking as a hub. At the same... (More)
The society has gone throw a structural change and with it, the political arena. Today several actors are involved in staging the "political". This pose questions about with what purposes these actors enter the arena and how they use communication as a tool to achieve their goals. The purpose is to describe and explain why, and how, different political actors work with strategic communication at the political arena. I have used interviews and an analysis of content of the program paper Almedalsveckan 2010.Conclusions that can be drawn are, to explain the strategic communication on the political arena it is necessary to apply all three models that are presented, Lobbying as a hub, Mass media as a hub and Networking as a hub. At the same time the result shows that Almedalsveckan, is foremost about Networking. (Less)
Please use this url to cite or link to this publication:
author
Svensson, Emma
supervisor
organization
year
type
H2 - Master's Degree (Two Years)
subject
keywords
strategisk politisk kommunikation, politisk arena, politiska aktörer, påverkan, lobbyism, media, nätverksarbete, relationsarbete
language
Swedish
id
1975328
alternative location
http://portal.ch.lu.se/Campus.NET/Services/Publication/Export.aspx?id=1831&type=doc
date added to LUP
2011-06-08
date last changed
2014-09-04 08:36:25
@misc{1975328,
  abstract     = {The society has gone throw a structural change and with it, the political arena. Today several actors are involved in staging the "political". This pose questions about with what purposes these actors enter the arena and how they use communication as a tool to achieve their goals.	The purpose is to describe and explain why, and how, different political actors work with strategic communication at the political arena. I have used interviews and an analysis of content of the program paper Almedalsveckan 2010.Conclusions that can be drawn are, to explain the strategic communication on the political arena it is necessary to apply all three models that are presented, Lobbying as a hub, Mass media as a hub and Networking as a hub. At the same time the result shows that Almedalsveckan, is foremost about Networking.},
  author       = {Svensson, Emma},
  keyword      = {strategisk politisk kommunikation,politisk arena,politiska aktörer,påverkan,lobbyism,media,nätverksarbete,relationsarbete},
  language     = {swe},
  note         = {Student Paper},
  title        = {En (politisk) arena för strategisk kommunikation. Aktörers kommunikationsstrategier för påverkan, publicitet och nätverksarbete under Almedalsveckan.},
  year         = {2011},
}