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Biblioteksbloggar : bibliotekariers förhållningssätt till användare

Steingrimsdottir, Ragnheidur LU and Lindskoug, Fredrik LU (2011) ABMM43 20111
Division of ALM
Abstract
In the digital age, encounters between librarians and library users take place not only at the library, but increasingly on the web. Therefore, it is of importance that libraries reflect upon how they relate to users in the web environment. The purpose of this Master’s thesis is to discern patterns regarding how librarians at the three largest public libraries in Sweden relate to users on library blogs, and to discuss possible consequences of different attitudes towards library users, as well as to investigate the relationship between different types of blogs and patterns in the ways librarians express themselves.

As the theoretical basis of this Master’s thesis, integral parts of Norman Fairclough’s critical discourse analysis and... (More)
In the digital age, encounters between librarians and library users take place not only at the library, but increasingly on the web. Therefore, it is of importance that libraries reflect upon how they relate to users in the web environment. The purpose of this Master’s thesis is to discern patterns regarding how librarians at the three largest public libraries in Sweden relate to users on library blogs, and to discuss possible consequences of different attitudes towards library users, as well as to investigate the relationship between different types of blogs and patterns in the ways librarians express themselves.

As the theoretical basis of this Master’s thesis, integral parts of Norman Fairclough’s critical discourse analysis and Ernesto Laclau and Chantal Mouffe’s discourse theory are combined with key aspects of positioning theory. Discourse analysis is used as the main methodological approach, but a content analysis is also carried out. Analytical tools designed by Norman Fairclough are used in an analysis of blog posts from five library blogs, and seven different discourses are identified. In each discourse the librarian is positioned in a specific way, and each librarian position implies a certain position for the user. Attention is brought to the possible consequences of the discourses. Each identified discourse entails a certain attitude towards the user, and these attitudes are suggested as relevant for public librarians to reflect upon not only in regard to blogging, but when it comes to encounters in general with users. In addition to a discourse analysis of a number of blog posts, a content analysis of the structural elements of each blog is carried out. Finally, the possible relationship between different types of blogs and dominant discourses in the blogs is discussed. (Less)
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author
Steingrimsdottir, Ragnheidur LU and Lindskoug, Fredrik LU
supervisor
organization
alternative title
Library Blogs : Librarians’ Attitudes Towards Users
course
ABMM43 20111
year
type
H2 - Master's Degree (Two Years)
subject
keywords
bibliotekarie, innehållsanalys, bibliotekariers förhållningssätt, diskursanalys, Library blog, library 2.0, public library, discourse analysis, content analysis, librarian attitude, librarian, user, ALM biblioteksblogg, bibliotek 2.0, folkbibliotek, användare, ABM, biblioteks- och informationsvetenskap
language
Swedish
id
1976588
date added to LUP
2011-06-21 18:06:29
date last changed
2014-04-11 14:16:30
@misc{1976588,
  abstract     = {In the digital age, encounters between librarians and library users take place not only at the library, but increasingly on the web. Therefore, it is of importance that libraries reflect upon how they relate to users in the web environment. The purpose of this Master’s thesis is to discern patterns regarding how librarians at the three largest public libraries in Sweden relate to users on library blogs, and to discuss possible consequences of different attitudes towards library users, as well as to investigate the relationship between different types of blogs and patterns in the ways librarians express themselves.

As the theoretical basis of this Master’s thesis, integral parts of Norman Fairclough’s critical discourse analysis and Ernesto Laclau and Chantal Mouffe’s discourse theory are combined with key aspects of positioning theory. Discourse analysis is used as the main methodological approach, but a content analysis is also carried out. Analytical tools designed by Norman Fairclough are used in an analysis of blog posts from five library blogs, and seven different discourses are identified. In each discourse the librarian is positioned in a specific way, and each librarian position implies a certain position for the user. Attention is brought to the possible consequences of the discourses. Each identified discourse entails a certain attitude towards the user, and these attitudes are suggested as relevant for public librarians to reflect upon not only in regard to blogging, but when it comes to encounters in general with users. In addition to a discourse analysis of a number of blog posts, a content analysis of the structural elements of each blog is carried out. Finally, the possible relationship between different types of blogs and dominant discourses in the blogs is discussed.},
  author       = {Steingrimsdottir, Ragnheidur and Lindskoug, Fredrik},
  keyword      = {bibliotekarie,innehållsanalys,bibliotekariers förhållningssätt,diskursanalys,Library blog,library 2.0,public library,discourse analysis,content analysis,librarian attitude,librarian,user,ALM 
biblioteksblogg,bibliotek 2.0,folkbibliotek,användare,ABM,biblioteks- och informationsvetenskap},
  language     = {swe},
  note         = {Student Paper},
  title        = {Biblioteksbloggar : bibliotekariers förhållningssätt till användare},
  year         = {2011},
}