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CSR Compliance and Disclosure in BRICS: An intra- and inter-country comparison

Ha, Clarice and Krishnan, Pradeep (2011)
Department of Business Administration
Abstract
The constant debate over corporations’ responsibility towards shareholders or stakeholders has provided opinions in excess, though answer few, especially in the context of emerging markets, namely, BRICS. This paper advocates a stakeholder approach that goes hand in hand with corporations’ economic motive. Through the assessment framework developed in the empirical study, an analysis of CSR activities undertaken and disclosed by the companies in the respective countries is conducted. The analysis indicates that CSR is no longer a marketing gimmick, despite compliance to international norms having to do more with meeting cross border listing requirements and accessing financial capital, rather than a genuine concern for the community and... (More)
The constant debate over corporations’ responsibility towards shareholders or stakeholders has provided opinions in excess, though answer few, especially in the context of emerging markets, namely, BRICS. This paper advocates a stakeholder approach that goes hand in hand with corporations’ economic motive. Through the assessment framework developed in the empirical study, an analysis of CSR activities undertaken and disclosed by the companies in the respective countries is conducted. The analysis indicates that CSR is no longer a marketing gimmick, despite compliance to international norms having to do more with meeting cross border listing requirements and accessing financial capital, rather than a genuine concern for the community and environment at large. This in no way undermines the existing quality of CSR undertaken by some of the most prominent companies in each economy. However, this phenomenon elucidates areas that can be further addressed to ensure an integrated stakeholder approach for corporations. While some companies have gone beyond regulatory requirements in contributing towards the stakeholders, the majority have yet to see beyond the bottom line, in understanding the criticality of stakeholder approach in organisation sustainability. Therefore, evidences of window dressing and unsubstantiated claims with respect to the CSR activities undertaken by these corporations remain. (Less)
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author
Ha, Clarice and Krishnan, Pradeep
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
CSR, BRICS, stakeholders, emerging, environment/community, Management of enterprises, Företagsledning, management
language
Swedish
id
1976749
date added to LUP
2011-05-30
date last changed
2012-04-02 18:50:23
@misc{1976749,
  abstract     = {The constant debate over corporations’ responsibility towards shareholders or stakeholders has provided opinions in excess, though answer few, especially in the context of emerging markets, namely, BRICS. This paper advocates a stakeholder approach that goes hand in hand with corporations’ economic motive. Through the assessment framework developed in the empirical study, an analysis of CSR activities undertaken and disclosed by the companies in the respective countries is conducted. The analysis indicates that CSR is no longer a marketing gimmick, despite compliance to international norms having to do more with meeting cross border listing requirements and accessing financial capital, rather than a genuine concern for the community and environment at large. This in no way undermines the existing quality of CSR undertaken by some of the most prominent companies in each economy. However, this phenomenon elucidates areas that can be further addressed to ensure an integrated stakeholder approach for corporations. While some companies have gone beyond regulatory requirements in contributing towards the stakeholders, the majority have yet to see beyond the bottom line, in understanding the criticality of stakeholder approach in organisation sustainability. Therefore, evidences of window dressing and unsubstantiated claims with respect to the CSR activities undertaken by these corporations remain.},
  author       = {Ha, Clarice and Krishnan, Pradeep},
  keyword      = {CSR,BRICS,stakeholders,emerging,environment/community,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {CSR Compliance and Disclosure in BRICS: An intra- and inter-country comparison},
  year         = {2011},
}