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Green Reasons: Factors Behind Green IS and IT Initiatives

Malmberg, Jens LU and Milling, Johannes LU (2011) SYSK01 20111
Department of Informatics
Lund University School of Economics and Management, LUSEM
Abstract
The IS and IT of organizations are not only a part of the environmental problems of the world, but can be part of the solution as well. Green IS and IT can transform an organization, allowing it to improve its environmental performance. To influence an organization to adopt Green IS and IT, one has to convince its decision makers at some point and should therefore understand what influences them. Therefore we want to investigate what kinds of factors actually have an influence on them when it comes to deciding whether to invest in Green IS and IT initiatives or not. We also want to see how these factors are prioritized by the decision makers, and if there are any conflicts between them. To do this we have interviewed several organizations... (More)
The IS and IT of organizations are not only a part of the environmental problems of the world, but can be part of the solution as well. Green IS and IT can transform an organization, allowing it to improve its environmental performance. To influence an organization to adopt Green IS and IT, one has to convince its decision makers at some point and should therefore understand what influences them. Therefore we want to investigate what kinds of factors actually have an influence on them when it comes to deciding whether to invest in Green IS and IT initiatives or not. We also want to see how these factors are prioritized by the decision makers, and if there are any conflicts between them. To do this we have interviewed several organizations involved in Green IS and IT initiatives. Our study shows that no single factor determines the outcome of a decision on Green IS and IT, but that several play a role at the same time. Financial and ethical factors are the ones with the highest priority, and quick solutions are preferred to build credibility. Conflicts between factors are avoided by choosing initiatives where financial and ethical factors are aligned, and anchoring decisions from above. (Less)
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author
Malmberg, Jens LU and Milling, Johannes LU
supervisor
organization
course
SYSK01 20111
year
type
M2 - Bachelor Degree
subject
keywords
Green IT, Green IS, Sustainability, Decision Making, Decision Factors.
report number
INF11-059
language
English
id
1981800
date added to LUP
2011-09-15 09:53:41
date last changed
2011-09-15 09:53:41
@misc{1981800,
  abstract     = {The IS and IT of organizations are not only a part of the environmental problems of the world, but can be part of the solution as well. Green IS and IT can transform an organization, allowing it to improve its environmental performance. To influence an organization to adopt Green IS and IT, one has to convince its decision makers at some point and should therefore understand what influences them. Therefore we want to investigate what kinds of factors actually have an influence on them when it comes to deciding whether to invest in Green IS and IT initiatives or not. We also want to see how these factors are prioritized by the decision makers, and if there are any conflicts between them. To do this we have interviewed several organizations involved in Green IS and IT initiatives. Our study shows that no single factor determines the outcome of a decision on Green IS and IT, but that several play a role at the same time. Financial and ethical factors are the ones with the highest priority, and quick solutions are preferred to build credibility. Conflicts between factors are avoided by choosing initiatives where financial and ethical factors are aligned, and anchoring decisions from above.},
  author       = {Malmberg, Jens and Milling, Johannes},
  keyword      = {Green IT,Green IS,Sustainability,Decision Making,Decision Factors.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Green Reasons: Factors Behind Green IS and IT Initiatives},
  year         = {2011},
}