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Theoretical Reflections & Business Plan

Pettersson, Jonathan (2011)
Department of Business Administration
Abstract
This thesis sets out to explore the question – How does overconfidence affect entrepreneurial ventures?
To answer this question a thorough body of literature has been reviewed. It turned out that this was a fairly well-researched area and many academic researchers have published on this topic. To support the body of literature, data has been collected through an auto-ethnographic perspective utilising “learning journals” in which one’s experience was documented in relation to an entrepreneurial project.
It was established that overconfidence is easy to develop among entrepreneurs, especially in start-up or entrepreneurial ventures. It is the most common when entrepreneurs are experiencing familiarities in decision-making, or the... (More)
This thesis sets out to explore the question – How does overconfidence affect entrepreneurial ventures?
To answer this question a thorough body of literature has been reviewed. It turned out that this was a fairly well-researched area and many academic researchers have published on this topic. To support the body of literature, data has been collected through an auto-ethnographic perspective utilising “learning journals” in which one’s experience was documented in relation to an entrepreneurial project.
It was established that overconfidence is easy to develop among entrepreneurs, especially in start-up or entrepreneurial ventures. It is the most common when entrepreneurs are experiencing familiarities in decision-making, or the opposite, when a situation is new that it becomes complex and ambiguous.
In general, overconfidence among entrepreneurs is viewed as a negative trait as it clouds risk perception. On the contrary, it was argued that without overconfidence is necessary, otherwise would entrepreneurship never take place. (Less)
Please use this url to cite or link to this publication:
author
Pettersson, Jonathan
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Företagsledning, Management of enterprises, online marketing, overconfidence, entrepreneurial ventures, management
language
Swedish
id
2004266
date added to LUP
2011-05-31
date last changed
2012-11-12 11:39:04
@misc{2004266,
  abstract     = {This thesis sets out to explore the question – How does overconfidence affect entrepreneurial ventures?
To answer this question a thorough body of literature has been reviewed. It turned out that this was a fairly well-researched area and many academic researchers have published on this topic. To support the body of literature, data has been collected through an auto-ethnographic perspective utilising “learning journals” in which one’s experience was documented in relation to an entrepreneurial project.
It was established that overconfidence is easy to develop among entrepreneurs, especially in start-up or entrepreneurial ventures. It is the most common when entrepreneurs are experiencing familiarities in decision-making, or the opposite, when a situation is new that it becomes complex and ambiguous.
In general, overconfidence among entrepreneurs is viewed as a negative trait as it clouds risk perception. On the contrary, it was argued that without overconfidence is necessary, otherwise would entrepreneurship never take place.},
  author       = {Pettersson, Jonathan},
  keyword      = {Företagsledning,Management of enterprises,online marketing,overconfidence,entrepreneurial ventures,management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Theoretical Reflections & Business Plan},
  year         = {2011},
}