Using effectual reasoning to commercialize university research
(2011)Department of Business Administration
- Abstract
- The Shapeyard project was an attempt to commercialize a piece of university research by two academics at Lund University. Their algorithm that they developed together allowed for the customization of furniture using morphological patterns found in nature as a design concept. The idea was brought to a group of students completing their Masters of Science in Entrepreneurship degree in order to gain business insight about how to take this idea to market. The entrepreneur team attempted to use reasoning known as “effectuation” to bring the algorithm to market because of the limited resources available to them. However, this method was at odds with the preconceived strategy that the researchers had imagined. The researchers wanted to use... (More)
- The Shapeyard project was an attempt to commercialize a piece of university research by two academics at Lund University. Their algorithm that they developed together allowed for the customization of furniture using morphological patterns found in nature as a design concept. The idea was brought to a group of students completing their Masters of Science in Entrepreneurship degree in order to gain business insight about how to take this idea to market. The entrepreneur team attempted to use reasoning known as “effectuation” to bring the algorithm to market because of the limited resources available to them. However, this method was at odds with the preconceived strategy that the researchers had imagined. The researchers wanted to use methods close their own work while the entrepreneurs wanted to attempt to turn the algorithm into a product that was ready for market. The entrepreneur team also encountered the problem of the “inventor's dilemma.” The ensuing process of commercialization was documented using a method called autoethnography that explains the conflicts that occurred. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2004311
- author
- Mullett, Adam
- supervisor
- organization
- year
- 2011
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- management, Företagsledning, Management of enterprises
- language
- Swedish
- id
- 2004311
- date added to LUP
- 2011-05-30 00:00:00
- date last changed
- 2012-11-12 11:28:36
@misc{2004311,
abstract = {{The Shapeyard project was an attempt to commercialize a piece of university research by two academics at Lund University. Their algorithm that they developed together allowed for the customization of furniture using morphological patterns found in nature as a design concept. The idea was brought to a group of students completing their Masters of Science in Entrepreneurship degree in order to gain business insight about how to take this idea to market. The entrepreneur team attempted to use reasoning known as “effectuation” to bring the algorithm to market because of the limited resources available to them. However, this method was at odds with the preconceived strategy that the researchers had imagined. The researchers wanted to use methods close their own work while the entrepreneurs wanted to attempt to turn the algorithm into a product that was ready for market. The entrepreneur team also encountered the problem of the “inventor's dilemma.” The ensuing process of commercialization was documented using a method called autoethnography that explains the conflicts that occurred.}},
author = {{Mullett, Adam}},
language = {{swe}},
note = {{Student Paper}},
title = {{Using effectual reasoning to commercialize university research}},
year = {{2011}},
}