Advanced

Using effectual reasoning to commercialize university research

Mullett, Adam (2011)
Department of Business Administration
Abstract
The Shapeyard project was an attempt to commercialize a piece of university research by two academics at Lund University. Their algorithm that they developed together allowed for the customization of furniture using morphological patterns found in nature as a design concept. The idea was brought to a group of students completing their Masters of Science in Entrepreneurship degree in order to gain business insight about how to take this idea to market. The entrepreneur team attempted to use reasoning known as “effectuation” to bring the algorithm to market because of the limited resources available to them. However, this method was at odds with the preconceived strategy that the researchers had imagined. The researchers wanted to use... (More)
The Shapeyard project was an attempt to commercialize a piece of university research by two academics at Lund University. Their algorithm that they developed together allowed for the customization of furniture using morphological patterns found in nature as a design concept. The idea was brought to a group of students completing their Masters of Science in Entrepreneurship degree in order to gain business insight about how to take this idea to market. The entrepreneur team attempted to use reasoning known as “effectuation” to bring the algorithm to market because of the limited resources available to them. However, this method was at odds with the preconceived strategy that the researchers had imagined. The researchers wanted to use methods close their own work while the entrepreneurs wanted to attempt to turn the algorithm into a product that was ready for market. The entrepreneur team also encountered the problem of the “inventor's dilemma.” The ensuing process of commercialization was documented using a method called autoethnography that explains the conflicts that occurred. (Less)
Please use this url to cite or link to this publication:
author
Mullett, Adam
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
management, Företagsledning, Management of enterprises
language
Swedish
id
2004311
date added to LUP
2011-05-30
date last changed
2012-11-12 11:28:36
@misc{2004311,
  abstract     = {The Shapeyard project was an attempt to commercialize a piece of university research by two academics at Lund University. Their algorithm that they developed together allowed for the customization of furniture using morphological patterns found in nature as a design concept. The idea was brought to a group of students completing their Masters of Science in Entrepreneurship degree in order to gain business insight about how to take this idea to market. The entrepreneur team attempted to use reasoning known as “effectuation” to bring the algorithm to market because of the limited resources available to them. However, this method was at odds with the preconceived strategy that the researchers had imagined. The researchers wanted to use methods close their own work while the entrepreneurs wanted to attempt to turn the algorithm into a product that was ready for market. The entrepreneur team also encountered the problem of the “inventor's dilemma.” The ensuing process of commercialization was documented using a method called autoethnography that explains the conflicts that occurred.},
  author       = {Mullett, Adam},
  keyword      = {management,Företagsledning,Management of enterprises},
  language     = {swe},
  note         = {Student Paper},
  title        = {Using effectual reasoning to commercialize university research},
  year         = {2011},
}