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Business idea analysis: knowing when to pull the plugg on your ugly baby

Rojas, Mariana (2011)
Department of Business Administration
Abstract
In this paper, I reflect on the way entrepreneurs evaluate business ideas to either pursue them or let them go. I reflect on the efficacy of the current theoretical proposals in the field of Entrepreneurship when applied on their own and combined, in the context of new business ventures.
The motivation behind writing this reflection comes from the several occasion when I have had to evaluate the feasibility and desirability of business ideas. I explore the efficacy of the opportunity analysis plan, the business plan and the simple effectuation approach as methods to evaluate an idea.
The analysis comes from the application of these methods on four different business evaluations I did during my one year experience as a Mexican... (More)
In this paper, I reflect on the way entrepreneurs evaluate business ideas to either pursue them or let them go. I reflect on the efficacy of the current theoretical proposals in the field of Entrepreneurship when applied on their own and combined, in the context of new business ventures.
The motivation behind writing this reflection comes from the several occasion when I have had to evaluate the feasibility and desirability of business ideas. I explore the efficacy of the opportunity analysis plan, the business plan and the simple effectuation approach as methods to evaluate an idea.
The analysis comes from the application of these methods on four different business evaluations I did during my one year experience as a Mexican entrepreneur in the Swedish market.
A correlation has been found between the efficacy of the evaluation approach used and the complexity and amount of resources the venture requires. (Less)
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author
Rojas, Mariana
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Management of enterprises, exit strategy, feasibility, business opportunity evaluation, failure, innovation, autoethnography, entrepreneurship, Företagsledning, management
language
Swedish
id
2004327
date added to LUP
2011-06-03
date last changed
2012-11-12 11:34:16
@misc{2004327,
  abstract     = {In this paper, I reflect on the way entrepreneurs evaluate business ideas to either pursue them or let them go. I reflect on the efficacy of the current theoretical proposals in the field of Entrepreneurship when applied on their own and combined, in the context of new business ventures.
The motivation behind writing this reflection comes from the several occasion when I have had to evaluate the feasibility and desirability of business ideas. I explore the efficacy of the opportunity analysis plan, the business plan and the simple effectuation approach as methods to evaluate an idea.
The analysis comes from the application of these methods on four different business evaluations I did during my one year experience as a Mexican entrepreneur in the Swedish market.
A correlation has been found between the efficacy of the evaluation approach used and the complexity and amount of resources the venture requires.},
  author       = {Rojas, Mariana},
  keyword      = {Management of enterprises,exit strategy,feasibility,business opportunity evaluation,failure,innovation,autoethnography,entrepreneurship,Företagsledning,management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Business idea analysis: knowing when to pull the plugg on your ugly baby},
  year         = {2011},
}