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Intellectual Property and the Entrepreneurial Process

Till, Brandon (2011)
Department of Business Administration
Abstract
This paper uses an autoethnographic approach to analyze the work of an entrepreneur
on a the new venture, AirOhMail, in regards to intellectual property and product protection. By comparing AirOhMail with the failed start-up, SurPrise - both companies attempting to commercialize the same product - this paper demonstrates how a low-level innovation product can better achieve success in the start-up phase by avoiding patents and pursuing more entrepreneurial means of intellectual property protection. Through a process of effectuation and bricolage such as contracts with exclusivity clauses, gaining first customer intent, building legitimacy through a written business plan, finding an angel investor, and capitalizing on a first mover... (More)
This paper uses an autoethnographic approach to analyze the work of an entrepreneur
on a the new venture, AirOhMail, in regards to intellectual property and product protection. By comparing AirOhMail with the failed start-up, SurPrise - both companies attempting to commercialize the same product - this paper demonstrates how a low-level innovation product can better achieve success in the start-up phase by avoiding patents and pursuing more entrepreneurial means of intellectual property protection. Through a process of effectuation and bricolage such as contracts with exclusivity clauses, gaining first customer intent, building legitimacy through a written business plan, finding an angel investor, and capitalizing on a first mover advantage, AirOhMail demonstrates success in the start-up phase in spite of, and because of not having a registered patent. (Less)
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author
Till, Brandon
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Management of enterprises, entrepreneurial autoethnography, alternatives to patent, intellectual property, entrepreneurial process, Företagsledning, management
language
Swedish
id
2004361
date added to LUP
2011-05-24
date last changed
2012-11-12 11:26:16
@misc{2004361,
  abstract     = {This paper uses an autoethnographic approach to analyze the work of an entrepreneur
on a the new venture, AirOhMail, in regards to intellectual property and product protection. By comparing AirOhMail with the failed start-up, SurPrise - both companies attempting to commercialize the same product - this paper demonstrates how a low-level innovation product can better achieve success in the start-up phase by avoiding patents and pursuing more entrepreneurial means of intellectual property protection. Through a process of effectuation and bricolage such as contracts with exclusivity clauses, gaining first customer intent, building legitimacy through a written business plan, finding an angel investor, and capitalizing on a first mover advantage, AirOhMail demonstrates success in the start-up phase in spite of, and because of not having a registered patent.},
  author       = {Till, Brandon},
  keyword      = {Management of enterprises,entrepreneurial autoethnography,alternatives to patent,intellectual property,entrepreneurial process,Företagsledning,management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Intellectual Property and the Entrepreneurial Process},
  year         = {2011},
}