Intellectual Property and the Entrepreneurial Process
(2011)Department of Business Administration
- Abstract
- This paper uses an autoethnographic approach to analyze the work of an entrepreneur
on a the new venture, AirOhMail, in regards to intellectual property and product protection. By comparing AirOhMail with the failed start-up, SurPrise - both companies attempting to commercialize the same product - this paper demonstrates how a low-level innovation product can better achieve success in the start-up phase by avoiding patents and pursuing more entrepreneurial means of intellectual property protection. Through a process of effectuation and bricolage such as contracts with exclusivity clauses, gaining first customer intent, building legitimacy through a written business plan, finding an angel investor, and capitalizing on a first mover... (More) - This paper uses an autoethnographic approach to analyze the work of an entrepreneur
on a the new venture, AirOhMail, in regards to intellectual property and product protection. By comparing AirOhMail with the failed start-up, SurPrise - both companies attempting to commercialize the same product - this paper demonstrates how a low-level innovation product can better achieve success in the start-up phase by avoiding patents and pursuing more entrepreneurial means of intellectual property protection. Through a process of effectuation and bricolage such as contracts with exclusivity clauses, gaining first customer intent, building legitimacy through a written business plan, finding an angel investor, and capitalizing on a first mover advantage, AirOhMail demonstrates success in the start-up phase in spite of, and because of not having a registered patent. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2004361
- author
- Till, Brandon
- supervisor
- organization
- year
- 2011
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Management of enterprises, entrepreneurial autoethnography, alternatives to patent, intellectual property, entrepreneurial process, Företagsledning, management
- language
- Swedish
- id
- 2004361
- date added to LUP
- 2011-05-24 00:00:00
- date last changed
- 2012-11-12 11:26:16
@misc{2004361,
abstract = {{This paper uses an autoethnographic approach to analyze the work of an entrepreneur
on a the new venture, AirOhMail, in regards to intellectual property and product protection. By comparing AirOhMail with the failed start-up, SurPrise - both companies attempting to commercialize the same product - this paper demonstrates how a low-level innovation product can better achieve success in the start-up phase by avoiding patents and pursuing more entrepreneurial means of intellectual property protection. Through a process of effectuation and bricolage such as contracts with exclusivity clauses, gaining first customer intent, building legitimacy through a written business plan, finding an angel investor, and capitalizing on a first mover advantage, AirOhMail demonstrates success in the start-up phase in spite of, and because of not having a registered patent.}},
author = {{Till, Brandon}},
language = {{swe}},
note = {{Student Paper}},
title = {{Intellectual Property and the Entrepreneurial Process}},
year = {{2011}},
}