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Business is business but people are people

Elfström, Linnea and Blomdahl, Jennifer (2011) FEKP90 20111
Department of Business Administration
Abstract
This thesis examines the relationship between organizational buyer behavior and brand sensitivity and factors that affect them when making purchase decisions in hotels and restaurants.
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author
Elfström, Linnea and Blomdahl, Jennifer
supervisor
organization
course
FEKP90 20111
year
type
H1 - Master's Degree (One Year)
subject
keywords
Företagsledning, management, Management of enterprises, Organizational Purchasers, Hotel and Restaurant, Brand Sensitivity, Organisational Buyer Behavior
language
Swedish
id
2007579
date added to LUP
2011-05-20
date last changed
2012-11-13 07:45:20
@misc{2007579,
  abstract     = {This thesis examines the relationship between organizational buyer behavior and brand sensitivity and factors that affect them when making purchase decisions in hotels and restaurants.},
  author       = {Elfström, Linnea and Blomdahl, Jennifer},
  keyword      = {Företagsledning,management,Management of enterprises,Organizational Purchasers,Hotel and Restaurant,Brand Sensitivity,Organisational Buyer Behavior},
  language     = {swe},
  note         = {Student Paper},
  title        = {Business is business but people are people},
  year         = {2011},
}