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Importance of legitimacy based on trust in startup ventures

Lewton, Johan (2011)
Department of Business Administration
Abstract
The purpose of this paper is to make a personal reflection of the last year when I have been studying the Master‟s Programme in Entrepreneurship at Lund University and the experiences I have had during this time. This paper mainly explores the importance of legitimacy and what you need to do to adapt and maybe change to fit in on a market but also the importance of trust, both within your own organization and the development of trust to your business partners. Various research articles, books and web pages with theories on entrepreneurship in general, legitimacy and trust are presented. All the theory is then linked to data. The data is derived from an autoethnographical point of view and is mainly based on learning journals who have been... (More)
The purpose of this paper is to make a personal reflection of the last year when I have been studying the Master‟s Programme in Entrepreneurship at Lund University and the experiences I have had during this time. This paper mainly explores the importance of legitimacy and what you need to do to adapt and maybe change to fit in on a market but also the importance of trust, both within your own organization and the development of trust to your business partners. Various research articles, books and web pages with theories on entrepreneurship in general, legitimacy and trust are presented. All the theory is then linked to data. The data is derived from an autoethnographical point of view and is mainly based on learning journals who have been gathered through weekly observations where my experiences during my studies have been documented. The Green Team is a group that consists of three masters students of the Entrepreneurship Programme with diverse academic backgrounds who came together to work on a project that enables advertising companies to advertise in an innovative way and also enables cafes to purchase more environmentally-friendly paper cups than they are doing at the moment since the cost is subsidized by the money spent from the advertising companies. The three students in The Green Team have complementary skills, one is more impulsive and want things to be done as quickly as possible, another is more analytical and do not want to come to a decision too fast and the third member is a mixture of both with great social competence, creative mindset and analytical skills. (Less)
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author
Lewton, Johan
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Management of enterprises, Legitimacy, Trust, Företagsledning, management
language
Swedish
id
2154843
date added to LUP
2011-05-30
date last changed
2012-11-12 11:19:41
@misc{2154843,
  abstract     = {The purpose of this paper is to make a personal reflection of the last year when I have been studying the Master‟s Programme in Entrepreneurship at Lund University and the experiences I have had during this time. This paper mainly explores the importance of legitimacy and what you need to do to adapt and maybe change to fit in on a market but also the importance of trust, both within your own organization and the development of trust to your business partners. Various research articles, books and web pages with theories on entrepreneurship in general, legitimacy and trust are presented. All the theory is then linked to data. The data is derived from an autoethnographical point of view and is mainly based on learning journals who have been gathered through weekly observations where my experiences during my studies have been documented. The Green Team is a group that consists of three masters students of the Entrepreneurship Programme with diverse academic backgrounds who came together to work on a project that enables advertising companies to advertise in an innovative way and also enables cafes to purchase more environmentally-friendly paper cups than they are doing at the moment since the cost is subsidized by the money spent from the advertising companies. The three students in The Green Team have complementary skills, one is more impulsive and want things to be done as quickly as possible, another is more analytical and do not want to come to a decision too fast and the third member is a mixture of both with great social competence, creative mindset and analytical skills.},
  author       = {Lewton, Johan},
  keyword      = {Management of enterprises,Legitimacy,Trust,Företagsledning,management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Importance of legitimacy based on trust in startup ventures},
  year         = {2011},
}