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Rebranding a disgraced organization: A case study of the Icelandic banks

Olafsson, Elvar (2010)
Department of Business Administration
Abstract
The purpose of this thesis is to gain understanding of rebranding of a disgraceful organization. It will be a modest attempt gain insight into customer’s perception of a changed identity and how it affects the organization’s image and reputation.
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author
Olafsson, Elvar
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Management of enterprises, Customers perception of Image & Reputation, Corporate Visual Identity, Corporate Social Responsiveness, Rebranding, Disgraced Organizations, Företagsledning, management
language
Swedish
id
2169675
date added to LUP
2010-06-03 00:00:00
date last changed
2012-11-12 11:51:22
@misc{2169675,
  abstract     = {The purpose of this thesis is to gain understanding of rebranding of a disgraceful organization. It will be a modest attempt gain insight into customer’s perception of a changed identity and how it affects the organization’s image and reputation.},
  author       = {Olafsson, Elvar},
  keyword      = {Management of enterprises,Customers perception of Image & Reputation,Corporate Visual Identity,Corporate Social Responsiveness,Rebranding,Disgraced Organizations,Företagsledning,management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Rebranding a disgraced organization: A case study of the Icelandic banks},
  year         = {2010},
}