Advanced

Researching Research - Assessing focus groups as a tool for designing quantitative online surveys suitable for a specific target group

Söderlund, Gustav and Wigeman, Björn (2009)
Department of Business Administration
Abstract
This research tests two different focus groups with the purpose of developing quantitative online surveys suitable for a specific target group. Depending on where in the development process of the survey the researcher is, somewhat different focus groups should be used. If the researcher is far into the development of the survey a focus group with the questionnaire template as discussion basis could be used. However, if the researcher is in the beginning of the development a focus group without a questionnaire template as discussion basis could be used in order to generate new creative ideas.
Please use this url to cite or link to this publication:
author
Söderlund, Gustav and Wigeman, Björn
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Online research, internet, focus groups, survey design, target groups, Management of enterprises, Företagsledning, management
language
Swedish
id
2171758
date added to LUP
2009-04-20 00:00:00
date last changed
2012-04-02 17:22:12
@misc{2171758,
  abstract     = {This research tests two different focus groups with the purpose of developing quantitative online surveys suitable for a specific target group. Depending on where in the development process of the survey the researcher is, somewhat different focus groups should be used. If the researcher is far into the development of the survey a focus group with the questionnaire template as discussion basis could be used. However, if the researcher is in the beginning of the development a focus group without a questionnaire template as discussion basis could be used in order to generate new creative ideas.},
  author       = {Söderlund, Gustav and Wigeman, Björn},
  keyword      = {Online research,internet,focus groups,survey design,target groups,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Researching Research - Assessing focus groups as a tool for designing quantitative online surveys suitable for a specific target group},
  year         = {2009},
}