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Att skratta sig till makten

Hultgren, Erik LU (2012) STVM21 20121
Department of Political Science
Abstract
The use of entertainment media is an increasingly integral part in the marketing of parties and politicians. By participating in talk shows, game shows and life style magazines politicians are trying to market both the image of themselves and their opinions. Entertainment is an important part in the formation of people’s opinions.
This study aims to analyze how Swedish entertainment media portrays politics. Three different components have been analyzed:
Which parties and what issues are most prominently featured in Swedish entertainment media?
How are politics and politicians described in Swedish entertainment media?
In what ways are entertainment media different from news media in regard to the questions above?

The results show... (More)
The use of entertainment media is an increasingly integral part in the marketing of parties and politicians. By participating in talk shows, game shows and life style magazines politicians are trying to market both the image of themselves and their opinions. Entertainment is an important part in the formation of people’s opinions.
This study aims to analyze how Swedish entertainment media portrays politics. Three different components have been analyzed:
Which parties and what issues are most prominently featured in Swedish entertainment media?
How are politics and politicians described in Swedish entertainment media?
In what ways are entertainment media different from news media in regard to the questions above?

The results show that entertainment media differs in several important aspects from news media. Different political subjects are being discussed and in different ways. The images of the parties are much more one-sided.
There are also differences between different entertainment programs. The emphasis on soft news in earlier research might have conveyed a too negative image of entertainment media as depicting politics as a cynical and tactical game. This study shows that life style magazines provide a personal image of politics that is centered around ideas and values and satire programs often illuminate larger problems in the society from a critical perspective. The variety of entertainment programs should therefore also be reflected in the research of entertainment media. (Less)
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author
Hultgren, Erik LU
supervisor
organization
alternative title
Underhållningsmedias skildring av politik och dess konsekvenser
course
STVM21 20121
year
type
H2 - Master's Degree (Two Years)
subject
keywords
entertainment, mass media, politics, soft news, election
language
Swedish
id
2541804
date added to LUP
2012-06-27 10:52:45
date last changed
2012-06-27 10:52:45
@misc{2541804,
  abstract     = {The use of entertainment media is an increasingly integral part in the marketing of parties and politicians. By participating in talk shows, game shows and life style magazines politicians are trying to market both the image of themselves and their opinions. Entertainment is an important part in the formation of people’s opinions.
This study aims to analyze how Swedish entertainment media portrays politics. Three different components have been analyzed:
Which parties and what issues are most prominently featured in Swedish entertainment media?
How are politics and politicians described in Swedish entertainment media?
In what ways are entertainment media different from news media in regard to the questions above?

The results show that entertainment media differs in several important aspects from news media. Different political subjects are being discussed and in different ways. The images of the parties are much more one-sided.
There are also differences between different entertainment programs. The emphasis on soft news in earlier research might have conveyed a too negative image of entertainment media as depicting politics as a cynical and tactical game. This study shows that life style magazines provide a personal image of politics that is centered around ideas and values and satire programs often illuminate larger problems in the society from a critical perspective. The variety of entertainment programs should therefore also be reflected in the research of entertainment media.},
  author       = {Hultgren, Erik},
  keyword      = {entertainment,mass media,politics,soft news,election},
  language     = {swe},
  note         = {Student Paper},
  title        = {Att skratta sig till makten},
  year         = {2012},
}