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Boomeranging the luxury brand - A study of luxury brand extensions

Uulas Arvidsson, Alexander LU and Herslow, Amelie (2012) FEKN90 20121
Department of Business Administration
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author
Uulas Arvidsson, Alexander LU and Herslow, Amelie
supervisor
organization
course
FEKN90 20121
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
2542245
date added to LUP
2012-06-19 11:26:58
date last changed
2012-06-19 11:26:58
@misc{2542245,
  author       = {Uulas Arvidsson, Alexander and Herslow, Amelie},
  language     = {eng},
  note         = {Student Paper},
  title        = {Boomeranging the luxury brand - A study of luxury brand extensions},
  year         = {2012},
}