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Product Strategies for Emerging Economy:How Nordic outdoor firms can penetrate China

Wong, Wai Ying Rachel Reese LU (2012) KOVM12 20121
Division of Art History and Visual Studies
Abstract
China would become one of the major economies in the world which has great market potential. The Chinese outdoor industry is on its rapid pace of blooming since Chinese people start to care about health and get to know more about various kinds of outdoor activities. Chinese outdoor market becomes a very attractive place for local and foreign outdoor firms to explore. However, China’s situation is full of uncertainties due to government policies, unpredictable consumer needs and local social economic status. My thesis is concerning how Swedish/Nordic outdoor firms can see through the situation in China by looking into an analytical framework, and what strategies they can refer to according to the analysis result through this framework. The... (More)
China would become one of the major economies in the world which has great market potential. The Chinese outdoor industry is on its rapid pace of blooming since Chinese people start to care about health and get to know more about various kinds of outdoor activities. Chinese outdoor market becomes a very attractive place for local and foreign outdoor firms to explore. However, China’s situation is full of uncertainties due to government policies, unpredictable consumer needs and local social economic status. My thesis is concerning how Swedish/Nordic outdoor firms can see through the situation in China by looking into an analytical framework, and what strategies they can refer to according to the analysis result through this framework. The Thule Group, which is a Swedish outdoor firm, will be looked into briefly in this academic thesis. (Less)
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author
Wong, Wai Ying Rachel Reese LU
supervisor
organization
course
KOVM12 20121
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Emerging economy, Automotive, Outdoor, China, Strategies, Swedish outdoor firms, Chinese outdoor market
language
English
id
2542860
date added to LUP
2013-06-10 14:54:51
date last changed
2013-06-10 14:54:51
@misc{2542860,
  abstract     = {China would become one of the major economies in the world which has great market potential. The Chinese outdoor industry is on its rapid pace of blooming since Chinese people start to care about health and get to know more about various kinds of outdoor activities. Chinese outdoor market becomes a very attractive place for local and foreign outdoor firms to explore. However, China’s situation is full of uncertainties due to government policies, unpredictable consumer needs and local social economic status. My thesis is concerning how Swedish/Nordic outdoor firms can see through the situation in China by looking into an analytical framework, and what strategies they can refer to according to the analysis result through this framework. The Thule Group, which is a Swedish outdoor firm, will be looked into briefly in this academic thesis.},
  author       = {Wong, Wai Ying Rachel Reese},
  keyword      = {Emerging economy,Automotive,Outdoor,China,Strategies,Swedish outdoor firms,Chinese outdoor market},
  language     = {eng},
  note         = {Student Paper},
  title        = {Product Strategies for Emerging Economy:How Nordic outdoor firms can penetrate China},
  year         = {2012},
}