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Malmö: en stad i medvind eller Sveriges Chicago? Att mäta stadsutveckling i den entreprenöriella staden

Carlsson, Johanna LU (2012) SGEL16 20121
Department of Human Geography
Abstract
It is said that Malmö, in the past few decades, has taken on a more entrepreneurial role in order to adjust to an increasing inter-urban competition. The new conditions of urban development mean that marketing plays an increasingly important role. In the marketing of Malmö, the city is being portrayed as successful, creative and attractive. The past few decades have, however, also entailed an increasing socio-economic polarization which is being mentioned in municipal strategic documents. A duality in marketing as well as in socio-economic conditions appear; ‘the city of success’ and ‘the city of decay’.
In my thesis, I study how the city of Malmö reaches conclusions about the city’s success and decline. How does Malmö measure the city... (More)
It is said that Malmö, in the past few decades, has taken on a more entrepreneurial role in order to adjust to an increasing inter-urban competition. The new conditions of urban development mean that marketing plays an increasingly important role. In the marketing of Malmö, the city is being portrayed as successful, creative and attractive. The past few decades have, however, also entailed an increasing socio-economic polarization which is being mentioned in municipal strategic documents. A duality in marketing as well as in socio-economic conditions appear; ‘the city of success’ and ‘the city of decay’.
In my thesis, I study how the city of Malmö reaches conclusions about the city’s success and decline. How does Malmö measure the city development? And how do the evaluation processes relate to the ‘city of decay’ and ‘the city of success’? I do this by specifically looking at two evaluations of Malmö’s social and economic situation produced or ordered by the municipality.
I argue that the evaluation process is fragmented and in line with both ‘the city of decay’ and ‘the city of success’. The different images of the city are being separated and can be understood within the logics of the entrepreneurial city. Furthermore, I argue that the success image of Malmö is poorly grounded in the city’s conditions. Finally I discuss the possible consequences of a fragmented evaluation and a poorly grounded image of the city and suggest possible future strategies for the city of Malmö. (Less)
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author
Carlsson, Johanna LU
supervisor
organization
course
SGEL16 20121
year
type
M2 - Bachelor Degree
subject
keywords
entrepreneurial city, dual city, Malmö, marketing the city, measuring city development
language
Swedish
id
2544986
date added to LUP
2012-06-11 11:32:53
date last changed
2012-06-11 11:32:53
@misc{2544986,
  abstract     = {It is said that Malmö, in the past few decades, has taken on a more entrepreneurial role in order to adjust to an increasing inter-urban competition. The new conditions of urban development mean that marketing plays an increasingly important role. In the marketing of Malmö, the city is being portrayed as successful, creative and attractive. The past few decades have, however, also entailed an increasing socio-economic polarization which is being mentioned in municipal strategic documents. A duality in marketing as well as in socio-economic conditions appear; ‘the city of success’ and ‘the city of decay’. 
In my thesis, I study how the city of Malmö reaches conclusions about the city’s success and decline. How does Malmö measure the city development? And how do the evaluation processes relate to the ‘city of decay’ and ‘the city of success’? I do this by specifically looking at two evaluations of Malmö’s social and economic situation produced or ordered by the municipality. 
I argue that the evaluation process is fragmented and in line with both ‘the city of decay’ and ‘the city of success’. The different images of the city are being separated and can be understood within the logics of the entrepreneurial city. Furthermore, I argue that the success image of Malmö is poorly grounded in the city’s conditions. Finally I discuss the possible consequences of a fragmented evaluation and a poorly grounded image of the city and suggest possible future strategies for the city of Malmö.},
  author       = {Carlsson, Johanna},
  keyword      = {entrepreneurial city,dual city,Malmö,marketing the city,measuring city development},
  language     = {swe},
  note         = {Student Paper},
  title        = {Malmö: en stad i medvind eller Sveriges Chicago? Att mäta stadsutveckling i den entreprenöriella staden},
  year         = {2012},
}