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THE ROLE OF CORPORATE SUSTAINABLE ENTREPRENEURSHIP LINKING SUSTAINABILITY AND PROFITABILITY ON THE STRATEGY LEVEL

Voigt, Jonathan LU (2012) ENTN39 20121
Department of Business Administration
Abstract
The purpose of this Master’s thesis is to identify the role of corporate sustainable entrepreneurship in linking sustainability and profitability on the strategy level and how the proactive drive of entrepreneurship can lead to a sustained competitive advantage. In relation, the purpose is to guide the case company towards a profitable inclusion of sustainability into the current strategic planning by proposing corporate sustainable entrepreneurship as an innovative linking element.
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author
Voigt, Jonathan LU
supervisor
organization
course
ENTN39 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
Sustainability, Strategy Formulation, Corporate Sustainable Entrepreneurship
language
English
id
2796189
date added to LUP
2012-06-19 14:40:09
date last changed
2012-06-19 14:40:09
@misc{2796189,
  abstract     = {The purpose of this Master’s thesis is to identify the role of corporate sustainable entrepreneurship in linking sustainability and profitability on the strategy level and how the proactive drive of entrepreneurship can lead to a sustained competitive advantage. In relation, the purpose is to guide the case company towards a profitable inclusion of sustainability into the current strategic planning by proposing corporate sustainable entrepreneurship as an innovative linking element.},
  author       = {Voigt, Jonathan},
  keyword      = {Sustainability,Strategy Formulation,Corporate Sustainable Entrepreneurship},
  language     = {eng},
  note         = {Student Paper},
  title        = {THE ROLE OF CORPORATE SUSTAINABLE ENTREPRENEURSHIP LINKING SUSTAINABILITY AND PROFITABILITY ON THE STRATEGY LEVEL},
  year         = {2012},
}