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Social Media + Customer Relationship = ? A study of how travel agencies can strengthen customer relationships in a social media context

Larsson, Linnéa; Nilsson, Emma and Larsson, Filippa (2012)
Department of Service Management and Service Studies
Please use this url to cite or link to this publication:
author
Larsson, Linnéa; Nilsson, Emma and Larsson, Filippa
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
social media, customer relationships, strategy, communication, commitment, trust, co-operation, shared values
language
English
id
3166324
alternative location
http://portal.ch.lu.se/Campus.NET/Services/Publication/Export.aspx?id=1589&type=doc
date added to LUP
2012-11-10
date last changed
2012-11-10 06:30:34
@misc{3166324,
  author       = {Larsson, Linnéa and Nilsson, Emma and Larsson, Filippa},
  keyword      = {social media,customer relationships,strategy,communication,commitment,trust,co-operation,shared values},
  language     = {eng},
  note         = {Student Paper},
  title        = {Social Media + Customer Relationship = ? A study of how travel agencies can strengthen customer relationships in a social media context},
  year         = {2012},
}