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Cobi- En studie om den varumärkesuppbyggande processen i teori och praktik

Devius, Viktoria; Rahpeymai, Hugo and Malicz, Sandra (2012)
Department of Service Management and Service Studies
Please use this url to cite or link to this publication:
author
Devius, Viktoria; Rahpeymai, Hugo and Malicz, Sandra
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
varumärkesidentitet, produktattribut, kärnvärde, pisitionering
language
Swedish
id
3226144
alternative location
http://portal.ch.lu.se/Campus.NET/Services/Publication/Export.aspx?id=1684&type=doc
date added to LUP
2012-12-06
date last changed
2012-12-06 12:50:57
@misc{3226144,
  author       = {Devius, Viktoria and Rahpeymai, Hugo and Malicz, Sandra},
  keyword      = {varumärkesidentitet,produktattribut,kärnvärde,pisitionering},
  language     = {swe},
  note         = {Student Paper},
  title        = {Cobi- En studie om den varumärkesuppbyggande processen i teori och praktik},
  year         = {2012},
}