Cobi- En studie om den varumärkesuppbyggande processen i teori och praktik
(2012)Department of Service Studies
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3226144
- author
- Devius, Viktoria ; Rahpeymai, Hugo and Malicz, Sandra
- supervisor
- organization
- year
- 2012
- type
- M2 - Bachelor Degree
- subject
- keywords
- varumärkesidentitet, produktattribut, kärnvärde, pisitionering
- language
- Swedish
- id
- 3226144
- date added to LUP
- 2012-12-06 00:00:00
- date last changed
- 2018-10-18 10:24:14
@misc{3226144, author = {{Devius, Viktoria and Rahpeymai, Hugo and Malicz, Sandra}}, language = {{swe}}, note = {{Student Paper}}, title = {{Cobi- En studie om den varumärkesuppbyggande processen i teori och praktik}}, year = {{2012}}, }