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Individens givarbeteende

Lindskog, Stina LU (2013) NEKH01 20122
Department of Economics
Abstract
Behavioral economics tries to explain phenomena that neoclassical economics fails to. One such event is charitable giving, why do people donate money to a receiver that they never expect to meet? The proposed question in this thesis is: What influences an individual’s decision due to charitable giving?
By a survey, this thesis investigates which variables impacts giving behavior. Three different approaches are created: one neutral, one with a social pressure and one with positive information about a charity. The survey and the introductions to the questionnaire are based on theories within the topic. The hypothesis that social pressure and positive information about charity will have a significant impact on giving behavior is answered by... (More)
Behavioral economics tries to explain phenomena that neoclassical economics fails to. One such event is charitable giving, why do people donate money to a receiver that they never expect to meet? The proposed question in this thesis is: What influences an individual’s decision due to charitable giving?
By a survey, this thesis investigates which variables impacts giving behavior. Three different approaches are created: one neutral, one with a social pressure and one with positive information about a charity. The survey and the introductions to the questionnaire are based on theories within the topic. The hypothesis that social pressure and positive information about charity will have a significant impact on giving behavior is answered by preformed statistical tests. The results indicate that neither social pressure nor positive information has a significant impact on giving behavior. Further research within the topic is needed, if the charities can be more effective a larger part of the contributions can go to the receivers. (Less)
Please use this url to cite or link to this publication:
author
Lindskog, Stina LU
supervisor
organization
course
NEKH01 20122
year
type
M2 - Bachelor Degree
subject
keywords
Beteendeekonomi, givarbeteende, psykologiska och sociala faktorer
language
Swedish
id
3404546
date added to LUP
2013-02-13 13:47:25
date last changed
2013-02-13 13:47:25
@misc{3404546,
  abstract     = {Behavioral economics tries to explain phenomena that neoclassical economics fails to. One such event is charitable giving, why do people donate money to a receiver that they never expect to meet? The proposed question in this thesis is: What influences an individual’s decision due to charitable giving?
 By a survey, this thesis investigates which variables impacts giving behavior. Three different approaches are created: one neutral, one with a social pressure and one with positive information about a charity. The survey and the introductions to the questionnaire are based on theories within the topic. The hypothesis that social pressure and positive information about charity will have a significant impact on giving behavior is answered by preformed statistical tests. The results indicate that neither social pressure nor positive information has a significant impact on giving behavior. Further research within the topic is needed, if the charities can be more effective a larger part of the contributions can go to the receivers.},
  author       = {Lindskog, Stina},
  keyword      = {Beteendeekonomi,givarbeteende,psykologiska och sociala faktorer},
  language     = {swe},
  note         = {Student Paper},
  title        = {Individens givarbeteende},
  year         = {2013},
}