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Subverting stereotypes and surpassing disregard: a case study of Asian Americans' self and group representation on YouTube

Thulin, Cecilia LU (2013) MKVK04 20122
Media and Communication Studies
Abstract
This dissertation explores the development of Asian American YouTube channels. Since the mainstream media are not offering any characters which are a fair representation of Asians, YouTube has become an outlet for Asian Americans to represent themselves. In order to break the general stereotype of a person of Asian descent, these YouTube channels post videos to empower Asians globally. Their success includes billions of views, job opportunities, collaborations, sponsorships and creating a community online which takes their relationship offline. However, this “phenomena” has not evolved without any difficulties. There are ignorant and racist responses since registered users can post comments. The methodological approach is case studies of... (More)
This dissertation explores the development of Asian American YouTube channels. Since the mainstream media are not offering any characters which are a fair representation of Asians, YouTube has become an outlet for Asian Americans to represent themselves. In order to break the general stereotype of a person of Asian descent, these YouTube channels post videos to empower Asians globally. Their success includes billions of views, job opportunities, collaborations, sponsorships and creating a community online which takes their relationship offline. However, this “phenomena” has not evolved without any difficulties. There are ignorant and racist responses since registered users can post comments. The methodological approach is case studies of Wong Fu Productions, NigaHiga, KevJumba and Michelle Phan amongst other North American YouTube channels. Their videos and the movement were perused in order to map out the “phenomena”. These “YouTubers” have gained success yet there is mainstream success to achieve. The dissertation also examines the defect of YouTube; the hater comments and racism online. (Less)
Please use this url to cite or link to this publication:
author
Thulin, Cecilia LU
supervisor
organization
course
MKVK04 20122
year
type
M2 - Bachelor Degree
subject
keywords
Stereotypes, Rasism, Hater Comments, Online Racism, Racism, Community, Yellow Identity, YouTube, Asian Americans
language
English
id
3458874
date added to LUP
2013-02-22 16:00:27
date last changed
2014-09-04 08:35:59
@misc{3458874,
  abstract     = {This dissertation explores the development of Asian American YouTube channels. Since the mainstream media are not offering any characters which are a fair representation of Asians, YouTube has become an outlet for Asian Americans to represent themselves. In order to break the general stereotype of a person of Asian descent, these YouTube channels post videos to empower Asians globally. Their success includes billions of views, job opportunities, collaborations, sponsorships and creating a community online which takes their relationship offline. However, this “phenomena” has not evolved without any difficulties. There are ignorant and racist responses since registered users can post comments. The methodological approach is case studies of Wong Fu Productions, NigaHiga, KevJumba and Michelle Phan amongst other North American YouTube channels. Their videos and the movement were perused in order to map out the “phenomena”. These “YouTubers” have gained success yet there is mainstream success to achieve. The dissertation also examines the defect of YouTube; the hater comments and racism online.},
  author       = {Thulin, Cecilia},
  keyword      = {Stereotypes,Rasism,Hater Comments,Online Racism,Racism,Community,Yellow Identity,YouTube,Asian Americans},
  language     = {eng},
  note         = {Student Paper},
  title        = {Subverting stereotypes and surpassing disregard: a case study of Asian Americans' self and group representation on YouTube},
  year         = {2013},
}