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Soft Power of Korean Popular Culture in Japan: K-Pop Avid Fandom in Tokyo

Kozhakhmetova, Dinara (2012)
Centre for East and South-East Asian Studies, Lund University
Abstract
Korean Wave is a new phenomenon which signifies the spread of Korean popular culture in East Asia with Japan as a centre. The purpose of this study is to examine the attitudes of Japanese youths who consumes K-Pop on the subject of their feelings towards South Korea and Korean society in the theoretical framework of soft power. With the findings of the one and a half month fieldwork in Tokyo, this study aims to answer the question if the consumption of Korean popular culture by Japanese youths affects their perception about South Korea and Korean society, the way it affects it and what are the main factors producing affection. With the cautious remark of little scope of generalizing, the findings conclude that the constant consumption of... (More)
Korean Wave is a new phenomenon which signifies the spread of Korean popular culture in East Asia with Japan as a centre. The purpose of this study is to examine the attitudes of Japanese youths who consumes K-Pop on the subject of their feelings towards South Korea and Korean society in the theoretical framework of soft power. With the findings of the one and a half month fieldwork in Tokyo, this study aims to answer the question if the consumption of Korean popular culture by Japanese youths affects their perception about South Korea and Korean society, the way it affects it and what are the main factors producing affection. With the cautious remark of little scope of generalizing, the findings conclude that the constant consumption of Korean popular cultural products (mostly pop-music) indeed affects the perception of Japanese youths regarding South Korea in a positive way, urging the consumers to travel to South Korea, learn the language and build social networks with the Koreans. However, this spread of Korean popular culture has been generated with strong policies of the Korean government and it is worth noting that this strong involvement might lead to the Korean wave’s demise. (Less)
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author
Kozhakhmetova, Dinara
supervisor
organization
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Korean Wave, soft power, Japanese youths, audio-visual production, anti-K-pop backlash
language
English
id
3460120
date added to LUP
2013-02-11 11:19:58
date last changed
2013-06-27 16:49:11
@misc{3460120,
  abstract     = {Korean Wave is a new phenomenon which signifies the spread of Korean popular culture in East Asia with Japan as a centre. The purpose of this study is to examine the attitudes of Japanese youths who consumes K-Pop on the subject of their feelings towards South Korea and Korean society in the theoretical framework of soft power. With the findings of the one and a half month fieldwork in Tokyo, this study aims to answer the question if the consumption of Korean popular culture by Japanese youths affects their perception about South Korea and Korean society, the way it affects it and what are the main factors producing affection. With the cautious remark of little scope of generalizing, the findings conclude that the constant consumption of Korean popular cultural products (mostly pop-music) indeed affects the perception of Japanese youths regarding South Korea in a positive way, urging the consumers to travel to South Korea, learn the language and build social networks with the Koreans. However, this spread of Korean popular culture has been generated with strong policies of the Korean government and it is worth noting that this strong involvement might lead to the Korean wave’s demise.},
  author       = {Kozhakhmetova, Dinara},
  keyword      = {Korean Wave,soft power,Japanese youths,audio-visual production,anti-K-pop backlash},
  language     = {eng},
  note         = {Student Paper},
  title        = {Soft Power of Korean Popular Culture in Japan: K-Pop Avid Fandom in Tokyo},
  year         = {2012},
}