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A student nation as a Brand Community

Brynolf Pedersen, Marcus LU ; Lövgren, Julia and Svensson, David (2013) FEKH29 20122
Department of Business Administration
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author
Brynolf Pedersen, Marcus LU ; Lövgren, Julia and Svensson, David
supervisor
organization
course
FEKH29 20122
year
type
M2 - Bachelor Degree
subject
keywords
Brand Community, Consumer Culture Theory, Consumer Tribes, Marketplace Cultures, Subcultures of Consumption
language
Swedish
id
3558773
date added to LUP
2013-03-04 11:01:16
date last changed
2013-03-04 11:01:16
@misc{3558773,
  author       = {Brynolf Pedersen, Marcus and Lövgren, Julia and Svensson, David},
  keyword      = {Brand Community,Consumer Culture Theory,Consumer Tribes,Marketplace Cultures,Subcultures of Consumption},
  language     = {swe},
  note         = {Student Paper},
  title        = {A student nation as a Brand Community},
  year         = {2013},
}