A student nation as a Brand Community
(2013) FEKH29 20122Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3558773
- author
- Brynolf Pedersen, Marcus LU ; Lövgren, Julia and Svensson, David
- supervisor
- organization
- course
- FEKH29 20122
- year
- 2013
- type
- M2 - Bachelor Degree
- subject
- keywords
- Brand Community, Consumer Culture Theory, Consumer Tribes, Marketplace Cultures, Subcultures of Consumption
- language
- Swedish
- id
- 3558773
- date added to LUP
- 2013-03-04 11:01:16
- date last changed
- 2013-03-04 11:01:16
@misc{3558773,
author = {{Brynolf Pedersen, Marcus and Lövgren, Julia and Svensson, David}},
language = {{swe}},
note = {{Student Paper}},
title = {{A student nation as a Brand Community}},
year = {{2013}},
}