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2022
Mark Mending the end-goal paradox of social and commercial marketing
Käll, Klara ^LU and Budesca Alameda, Nuria ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Brand community rejection - en strategi att tillämpa eller undvika?
Lindqvist Hagelin, Felicia ^LU ; Ovhagen, Hanna ^LU and Christiansson, Axel ^LU (2022) FEKH29 20221
Department of Business Administration
- Bach. Degree
Mark Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
Garcia Raffo, Andrés Emilio ^LU and Kjellander, Niklas ^LU (2022) In Strategic Brand Management - Master Papers Eight Edition BUSN21 20222
Department of Business Administration
- Master (One yr)
2020
Mark Antagonistisk marknadsföring, och de reaktioner det skapar i brand communities
Jokela, Pauli ^LU ; Persson, Emily ^LU and Samuelsson, August ^LU (2020) FEKH29 20201
Department of Business Administration
- Bach. Degree
2019
Mark Samspelet
Kihlberg, Viktor ^LU and Carabi, Philip (2019) SKDK11 20191
Department of Strategic Communication
- Bach. Degree
Mark Can Shared Pain Contribute To Brand Community?
Cappelen, Anna-Sofia ^LU ; Erander, Linn ^LU ; Trane, Michael ^LU and Johansson Borg, Oskar ^LU (2019) FEKH29 20182
Department of Business Administration
- Bach. Degree
Mark Speak up or stay quiet
Burggraaf, Karel Jorg William ^LU and Larsson Taengh, Dennis ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Hur arbetar Tesla för att nå ut till sin publik?
Kandefelt, Andreas ^LU ; Thystrup Svantesson, Henrik ^LU and Wesström, Martin ^LU (2018) FEKH29 20181
Department of Business Administration
- Bach. Degree
Mark A lifestyle brand in the food industry - a low engagement product in a green consumption society.
Nolte, Malin ^LU ; Meinl, Hanna ^LU and Nyberg, Linda ^LU (2018) In Livsstilsvarumärke i livsmedelsindustrin - en lågengagemangsprodukt i den gröna konsumtionen FEKH29 20181
Department of Business Administration
- Bach. Degree
Mark The value creation in brand public
Rama, Zana ^LU and Han, Hongwei ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)

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