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2025
Mark Från Ikoniskt till ifrågasatt varumärke- En studie om konsumentbojkott och förändrat varumärkesengagemang i Djerf Avenues varumärkesgemenskap
Tegnér, Isabelle ^LU ; Ebenhardt, Hanna ^LU and Odung, Ester ^LU (2025) FEKH29 20251
Department of Business Administration
- Bach. Degree
Mark "I don't love the drama. It loves me"
Rydin, Matilda ^LU and Hellström, Sara ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2023
Mark The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West
Fredlund, Elin ^LU and Gillblad, Savannah ^LU (2023) SKOK11 20231
Department of Strategic Communication
- Bach. Degree
Mark The Formula to Success
Möller, Julia ^LU and Knutsson, Kajsa ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
Kämpe, Tim ^LU ; Paulsson, Axel ^LU and Sjöberg, Marcus ^LU (2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration
- Master (One yr)
Mark Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
Ali-Babaeian-Nassab, Assal ^LU ; Adwani, Alexandra ^LU ; Sinnerdal, Tilde ^LU and Delgadillo Ryberg, Rosa ^LU (2023) BUSN21 20232
Department of Business Administration
- Misc.
2022
Mark Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
Garcia Raffo, Andrés Emilio ^LU and Kjellander, Niklas ^LU (2022) In Strategic Brand Management - Master Papers Eight Edition BUSN21 20222
Department of Business Administration
- Master (One yr)
Mark Mending the end-goal paradox of social and commercial marketing
Käll, Klara ^LU and Budesca Alameda, Nuria ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Brand community rejection - en strategi att tillämpa eller undvika?
Lindqvist Hagelin, Felicia ^LU ; Ovhagen, Hanna ^LU and Christiansson, Axel ^LU (2022) FEKH29 20221
Department of Business Administration
- Bach. Degree
2020
Mark Antagonistisk marknadsföring, och de reaktioner det skapar i brand communities
Jokela, Pauli ^LU ; Persson, Emily ^LU and Samuelsson, August ^LU (2020) FEKH29 20201
Department of Business Administration
- Bach. Degree

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