Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

"It's nice, but..." - Student Jobseeker Perceptions of Online CSR Communication

Badat, Siphelile Fifi LU and De Geer, Caroline (2013) BUSN49 20131
Department of Business Administration
Abstract
Title: “It’s nice, but…” - Student Jobseeker Perceptions of Online CSR Communication

Seminar date: 28th May 2013

Course: BUSN49: Managing People, Knowledge and Change-Degree Project

Authors: Siphelile Fifi Badat, Caroline De Geer

Supervisor: Sverre Spoelstra

Key words: CSR, Perceptions, Online communication, Employee attraction, Image

Purpose: The purpose of this thesis is to provide an insight on how students as prospective employees perceive the communication of CSR by organisations on their corporate websites.

Methodology: This exploratory study is conducted from an interpretative, perspective, based on qualitative research methods.

Theoretical framework: This study is based on theories related to CSR, corporate... (More)
Title: “It’s nice, but…” - Student Jobseeker Perceptions of Online CSR Communication

Seminar date: 28th May 2013

Course: BUSN49: Managing People, Knowledge and Change-Degree Project

Authors: Siphelile Fifi Badat, Caroline De Geer

Supervisor: Sverre Spoelstra

Key words: CSR, Perceptions, Online communication, Employee attraction, Image

Purpose: The purpose of this thesis is to provide an insight on how students as prospective employees perceive the communication of CSR by organisations on their corporate websites.

Methodology: This exploratory study is conducted from an interpretative, perspective, based on qualitative research methods.

Theoretical framework: This study is based on theories related to CSR, corporate social responsiveness and CSR communication.

Empirical foundation: The empirical basis for this research was the analysis of three corporate CSR websites and focus groups.

Conclusions: The students were found to be highly sceptical of the organisations’ online CSR communication. Three main factors: the actual CSR messages, previous knowledge about CSR and related issues, brand identity and pre-understandings of organisations play a significant role in shaping the student jobseekers’ perceptions of the online CSR communication. (Less)
Please use this url to cite or link to this publication:
author
Badat, Siphelile Fifi LU and De Geer, Caroline
supervisor
organization
course
BUSN49 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
CSR, Perceptions: Online communication, Employee attraction, Image
language
English
id
3798288
date added to LUP
2013-06-17 12:41:26
date last changed
2013-06-17 12:41:26
@misc{3798288,
  abstract     = {Title:	“It’s nice, but…” - Student Jobseeker Perceptions of Online CSR Communication

Seminar date: 28th May 2013

Course:	BUSN49: Managing People, Knowledge and Change-Degree Project

Authors: Siphelile Fifi Badat, Caroline De Geer

Supervisor: Sverre Spoelstra

Key words: CSR, Perceptions, Online communication, Employee attraction, Image

Purpose: The purpose of this thesis is to provide an insight on how students as prospective employees perceive the communication of CSR by organisations on their corporate websites.

Methodology: This exploratory study is conducted from an interpretative, perspective, based on qualitative research methods.

Theoretical framework: This study is based on theories related to CSR, corporate social responsiveness and CSR communication.
	
Empirical foundation: The empirical basis for this research was the analysis of three corporate CSR websites and focus groups.

Conclusions: The students were found to be highly sceptical of the organisations’ online CSR communication. Three main factors: the actual CSR messages, previous knowledge about CSR and related issues, brand identity and pre-understandings of organisations play a significant role in shaping the student jobseekers’ perceptions of the online CSR communication.},
  author       = {Badat, Siphelile Fifi and De Geer, Caroline},
  keyword      = {CSR,Perceptions: Online communication,Employee attraction,Image},
  language     = {eng},
  note         = {Student Paper},
  title        = {"It's nice, but..." - Student Jobseeker Perceptions of Online CSR Communication},
  year         = {2013},
}