"It's nice, but..." - Student Jobseeker Perceptions of Online CSR Communication
(2013) BUSN49 20131Department of Business Administration
- Abstract
- Title: “It’s nice, but…” - Student Jobseeker Perceptions of Online CSR Communication
Seminar date: 28th May 2013
Course: BUSN49: Managing People, Knowledge and Change-Degree Project
Authors: Siphelile Fifi Badat, Caroline De Geer
Supervisor: Sverre Spoelstra
Key words: CSR, Perceptions, Online communication, Employee attraction, Image
Purpose: The purpose of this thesis is to provide an insight on how students as prospective employees perceive the communication of CSR by organisations on their corporate websites.
Methodology: This exploratory study is conducted from an interpretative, perspective, based on qualitative research methods.
Theoretical framework: This study is based on theories related to CSR, corporate... (More) - Title: “It’s nice, but…” - Student Jobseeker Perceptions of Online CSR Communication
Seminar date: 28th May 2013
Course: BUSN49: Managing People, Knowledge and Change-Degree Project
Authors: Siphelile Fifi Badat, Caroline De Geer
Supervisor: Sverre Spoelstra
Key words: CSR, Perceptions, Online communication, Employee attraction, Image
Purpose: The purpose of this thesis is to provide an insight on how students as prospective employees perceive the communication of CSR by organisations on their corporate websites.
Methodology: This exploratory study is conducted from an interpretative, perspective, based on qualitative research methods.
Theoretical framework: This study is based on theories related to CSR, corporate social responsiveness and CSR communication.
Empirical foundation: The empirical basis for this research was the analysis of three corporate CSR websites and focus groups.
Conclusions: The students were found to be highly sceptical of the organisations’ online CSR communication. Three main factors: the actual CSR messages, previous knowledge about CSR and related issues, brand identity and pre-understandings of organisations play a significant role in shaping the student jobseekers’ perceptions of the online CSR communication. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3798288
- author
- Badat, Siphelile Fifi LU and De Geer, Caroline
- supervisor
- organization
- course
- BUSN49 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- CSR, Perceptions: Online communication, Employee attraction, Image
- language
- English
- id
- 3798288
- date added to LUP
- 2013-06-17 12:41:26
- date last changed
- 2013-06-17 12:41:26
@misc{3798288,
abstract = {{Title: “It’s nice, but…” - Student Jobseeker Perceptions of Online CSR Communication
Seminar date: 28th May 2013
Course: BUSN49: Managing People, Knowledge and Change-Degree Project
Authors: Siphelile Fifi Badat, Caroline De Geer
Supervisor: Sverre Spoelstra
Key words: CSR, Perceptions, Online communication, Employee attraction, Image
Purpose: The purpose of this thesis is to provide an insight on how students as prospective employees perceive the communication of CSR by organisations on their corporate websites.
Methodology: This exploratory study is conducted from an interpretative, perspective, based on qualitative research methods.
Theoretical framework: This study is based on theories related to CSR, corporate social responsiveness and CSR communication.
Empirical foundation: The empirical basis for this research was the analysis of three corporate CSR websites and focus groups.
Conclusions: The students were found to be highly sceptical of the organisations’ online CSR communication. Three main factors: the actual CSR messages, previous knowledge about CSR and related issues, brand identity and pre-understandings of organisations play a significant role in shaping the student jobseekers’ perceptions of the online CSR communication.}},
author = {{Badat, Siphelile Fifi and De Geer, Caroline}},
language = {{eng}},
note = {{Student Paper}},
title = {{"It's nice, but..." - Student Jobseeker Perceptions of Online CSR Communication}},
year = {{2013}},
}