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Business and the Brain: Discourses on Neuroscience in Business in the Management Consulting Industry

Zwart, Tineke LU and Mündlein, Katharina (2013) BUSN49 20131
Department of Business Administration
Abstract
TITLE:
Business and the Brain – Discourses on Neuroscience in Business in the Management Consulting Industry

AUTHORS:
Katharina Mündlein & Tineke Zwart

SUPERVISORS:
Carys Egan-Wyer & Katie Rose Sullivan

DATE:
22nd May 2013

PURPOSE:
The purpose of this thesis is to provide both theoretical and practical insights into the emerging connection of neuroscience and business by revealing the discourse used in the management consulting industry set in a broader discourse.

RELEVANCE:
The emerging connection of neuroscience and business is already gradually starting to be applied by management consultants without a clear in-depth and/or broad understanding of its scope, which in turn leads to a lack in conceptualizing... (More)
TITLE:
Business and the Brain – Discourses on Neuroscience in Business in the Management Consulting Industry

AUTHORS:
Katharina Mündlein & Tineke Zwart

SUPERVISORS:
Carys Egan-Wyer & Katie Rose Sullivan

DATE:
22nd May 2013

PURPOSE:
The purpose of this thesis is to provide both theoretical and practical insights into the emerging connection of neuroscience and business by revealing the discourse used in the management consulting industry set in a broader discourse.

RELEVANCE:
The emerging connection of neuroscience and business is already gradually starting to be applied by management consultants without a clear in-depth and/or broad understanding of its scope, which in turn leads to a lack in conceptualizing the meaning and implications for business.

METHODOLOGY:
Our exploratory research analyzes discourses based on a qualitative research design from a poststructuralist perspective. We conducted nine semi-structured interviews and analyzed nine popular business press documents with respect to neuroscience in order to approach the subject matter from a twofold perspective.

FINDINGS:
Five discourse themes became apparent: ‘Improve Performance’, ‘Scientific Answer’, ‘Innovation and Progress’, ‘Human Factor’, and ‘New Language’.

CONTRIBUTIONS:
We contributed to the holistic picture of the phenomenon by adding a poststructuralist perspective highlighting the challenging yet reproducing discourse, the added value and the arising ethical paradox. Practical implications are still limited; however neuroscience plays out as a selling point for consultants and informant for organizations. (Less)
Please use this url to cite or link to this publication:
author
Zwart, Tineke LU and Mündlein, Katharina
supervisor
organization
course
BUSN49 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
Discourse, neuroscience, organizations, management consulting, post-structuralism
language
English
id
3799245
date added to LUP
2013-06-17 12:44:21
date last changed
2013-06-17 12:44:21
@misc{3799245,
  abstract     = {TITLE:	
Business and the Brain – Discourses on Neuroscience in Business in the Management Consulting Industry 

AUTHORS:		
Katharina Mündlein & Tineke Zwart

SUPERVISORS:	
Carys Egan-Wyer & Katie Rose Sullivan

DATE:		
22nd May 2013

PURPOSE:
The purpose of this thesis is to provide both theoretical and practical insights into the emerging connection of neuroscience and business by revealing the discourse used in the management consulting industry set in a broader discourse. 

RELEVANCE:	
The emerging connection of neuroscience and business is already gradually starting to be applied by management consultants without a clear in-depth and/or broad understanding of its scope, which in turn leads to a lack in conceptualizing the meaning and implications for business. 

METHODOLOGY:	
Our exploratory research analyzes discourses based on a qualitative research design from a poststructuralist perspective. We conducted nine semi-structured interviews and analyzed nine popular business press documents with respect to neuroscience in order to approach the subject matter from a twofold perspective.

FINDINGS:	
Five discourse themes became apparent: ‘Improve Performance’, ‘Scientific Answer’, ‘Innovation and Progress’, ‘Human Factor’, and ‘New Language’.

CONTRIBUTIONS:	
We contributed to the holistic picture of the phenomenon by adding a poststructuralist perspective highlighting the challenging yet reproducing discourse, the added value and the arising ethical paradox. Practical implications are still limited; however neuroscience plays out as a selling point for consultants and informant for organizations.},
  author       = {Zwart, Tineke and Mündlein, Katharina},
  keyword      = {Discourse,neuroscience,organizations,management consulting,post-structuralism},
  language     = {eng},
  note         = {Student Paper},
  title        = {Business and the Brain: Discourses on Neuroscience in Business in the Management Consulting Industry},
  year         = {2013},
}