Consumption: From Cradle to Grave
(2013) BUSN39 20131Department of Business Administration
- Abstract
- Exploration and understanding of how children are conceptualized as consumers through corporate branding in Western and Northern Europe. This research identifies the polarized debate aroung child
consumerism and realizes not only brands but also families, politics and media play an important role in the developing consumption among children. This study gives a brander's perspective on the display of children in advertising and viepoint of how marketing is used in creating loyalty from early age on. But it also highlight the responsibility brands have and the focus on creating informed children on items as health, relationships, money, value and family.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3811023
- author
- Dorsman, Ellen LU and Munk Jensen, Mikkel
- supervisor
-
- Jens Hultman LU
- organization
- alternative title
- In-depth research into brands' conceptualization of children as a consumer market in Northern and Western Europe
- course
- BUSN39 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- childmarketing, advertising, branders' conceptualization, branding, societal developments, child consumerism
- language
- English
- id
- 3811023
- date added to LUP
- 2013-06-26 10:16:17
- date last changed
- 2013-09-01 03:39:30
@misc{3811023, abstract = {{Exploration and understanding of how children are conceptualized as consumers through corporate branding in Western and Northern Europe. This research identifies the polarized debate aroung child consumerism and realizes not only brands but also families, politics and media play an important role in the developing consumption among children. This study gives a brander's perspective on the display of children in advertising and viepoint of how marketing is used in creating loyalty from early age on. But it also highlight the responsibility brands have and the focus on creating informed children on items as health, relationships, money, value and family.}}, author = {{Dorsman, Ellen and Munk Jensen, Mikkel}}, language = {{eng}}, note = {{Student Paper}}, title = {{Consumption: From Cradle to Grave}}, year = {{2013}}, }