Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Consumption: From Cradle to Grave

Dorsman, Ellen LU and Munk Jensen, Mikkel (2013) BUSN39 20131
Department of Business Administration
Abstract
Exploration and understanding of how children are conceptualized as consumers through corporate branding in Western and Northern Europe. This research identifies the polarized debate aroung child
consumerism and realizes not only brands but also families, politics and media play an important role in the developing consumption among children. This study gives a brander's perspective on the display of children in advertising and viepoint of how marketing is used in creating loyalty from early age on. But it also highlight the responsibility brands have and the focus on creating informed children on items as health, relationships, money, value and family.
Please use this url to cite or link to this publication:
author
Dorsman, Ellen LU and Munk Jensen, Mikkel
supervisor
organization
alternative title
In-depth research into brands' conceptualization of children as a consumer market in Northern and Western Europe
course
BUSN39 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
childmarketing, advertising, branders' conceptualization, branding, societal developments, child consumerism
language
English
id
3811023
date added to LUP
2013-06-26 10:16:17
date last changed
2013-09-01 03:39:30
@misc{3811023,
  abstract     = {Exploration and understanding of how children are conceptualized as consumers through corporate branding in Western and Northern Europe. This research identifies the polarized debate aroung child
consumerism and realizes not only brands but also families, politics and media play an important role in the developing consumption among children. This study gives a brander's perspective on the display of children in advertising and viepoint of how marketing is used in creating loyalty from early age on. But it also highlight the responsibility brands have and the focus on creating informed children on items as health, relationships, money, value and family.},
  author       = {Dorsman, Ellen and Munk Jensen, Mikkel},
  keyword      = {childmarketing,advertising,branders' conceptualization,branding,societal developments,child consumerism},
  language     = {eng},
  note         = {Student Paper},
  title        = {Consumption: From Cradle to Grave},
  year         = {2013},
}