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Green Practices in the Grocery Store - A case study of Coop’s application of green strategies in store

Sundqvist, Paulina (2013)
Department of Service Management and Service Studies
Abstract
Corporate social responsibility (CSR) is getting increasing interest both in theory and practice. Retailers are increasingly integrating their responsibility to environmental, social and economic their business strategies and practices. The focus in this thesis is the environmental aspects of CSR, which are referred to as green strategies and practices. Retailers are argued to have a strategic placing between the customer and the producer, and have the possibility to affect both sides in becoming more environmentally sustainable. Previous research shows that most of retailers communication in responsibility questions seems to take place online and not in the store. In this thesis the focus is on the store level, and in particular the store... (More)
Corporate social responsibility (CSR) is getting increasing interest both in theory and practice. Retailers are increasingly integrating their responsibility to environmental, social and economic their business strategies and practices. The focus in this thesis is the environmental aspects of CSR, which are referred to as green strategies and practices. Retailers are argued to have a strategic placing between the customer and the producer, and have the possibility to affect both sides in becoming more environmentally sustainable. Previous research shows that most of retailers communication in responsibility questions seems to take place online and not in the store. In this thesis the focus is on the store level, and in particular the store employees and their involvement in green practices. The purpose of this thesis is to gain a greater understanding of the relation between green strategies and the store employees’ practices. By analysing both the green strategies and practices this thesis aims is to see in what way the commitments made in the green strategies of a retailer are involving the store employees’ practices.
The result of the study, which builds on a qualitative case study of the Swedish grocery retailer Coop utilizing both document study of green strategies and group interviews with store employees, shows that the green strategies are not very involved in the store employees’ practices. The communication of green efforts does not either seem to be done in store or by the store employees, but rather on the web. Despite Coop’s public commitments to work with good internal knowledge in the sustainability questions the store employees seems get quite limited education and information in these questions. The findings from this study shows that rather than the green strategies, the store employees sees their most important task as giving customers service and to make money. (Less)
Please use this url to cite or link to this publication:
author
Sundqvist, Paulina
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
csr, green retailing, store employees, green strategies, green practices
language
English
id
3813772
date added to LUP
2013-06-16 03:39:16
date last changed
2018-10-18 10:26:20
@misc{3813772,
  abstract     = {Corporate social responsibility (CSR) is getting increasing interest both in theory and practice. Retailers are increasingly integrating their responsibility to environmental, social and economic their business strategies and practices. The focus in this thesis is the environmental aspects of CSR, which are referred to as green strategies and practices. Retailers are argued to have a strategic placing between the customer and the producer, and have the possibility to affect both sides in becoming more environmentally sustainable. Previous research shows that most of retailers communication in responsibility questions seems to take place online and not in the store. In this thesis the focus is on the store level, and in particular the store employees and their involvement in green practices. The purpose of this thesis is to gain a greater understanding of the relation between green strategies and the store employees’ practices. By analysing both the green strategies and practices this thesis aims is to see in what way the commitments made in the green strategies of a retailer are involving the store employees’ practices.
The result of the study, which builds on a qualitative case study of the Swedish grocery retailer Coop utilizing both document study of green strategies and group interviews with store employees, shows that the green strategies are not very involved in the store employees’ practices. The communication of green efforts does not either seem to be done in store or by the store employees, but rather on the web. Despite Coop’s public commitments to work with good internal knowledge in the sustainability questions the store employees seems get quite limited education and information in these questions. The findings from this study shows that rather than the green strategies, the store employees sees their most important task as giving customers service and to make money.},
  author       = {Sundqvist, Paulina},
  keyword      = {csr,green retailing,store employees,green strategies,green practices},
  language     = {eng},
  note         = {Student Paper},
  title        = {Green Practices in the Grocery Store - A case study of Coop’s application of green strategies in store},
  year         = {2013},
}