Understanding users' acceptance of mobile banking in China
(2013) INFM03 20131Department of Informatics
- Abstract
- Introduction: the rapid diffusion of mobile technologies and an increasing of wireless commercial services have built a mature basis for mobile banking. However, the wide use of mobile phone and the availability of mobile banking cannot directly lead to widespread acceptance of mobile banking. Additionally, even though an increasing number of people start using mobile banking in China, the pace of mobile banking acceptance is lower than expected and it is still underused in China. For both service providers and informatics researchers, there is a need to understand users’ acceptance of mobile banking. If the users are not willing to use it, this might lead to the system not being able to maximize its benefits. In order to understand users’... (More)
- Introduction: the rapid diffusion of mobile technologies and an increasing of wireless commercial services have built a mature basis for mobile banking. However, the wide use of mobile phone and the availability of mobile banking cannot directly lead to widespread acceptance of mobile banking. Additionally, even though an increasing number of people start using mobile banking in China, the pace of mobile banking acceptance is lower than expected and it is still underused in China. For both service providers and informatics researchers, there is a need to understand users’ acceptance of mobile banking. If the users are not willing to use it, this might lead to the system not being able to maximize its benefits. In order to understand users’ acceptance of mobile banking in China, demystifying users’ perceptions and knowledge about what influences users’ behavioral intention toward mobile banking in China are required.
Purpose: the purpose of this study was to explain users’ acceptance of mobile banking in China. In order to achieve that, users’ perceptions, attitudes toward mobile banking and influential factors affecting their behavioral intention toward mobile banking in China were measured and identified.
Method: this study adopted a deductive approach and collected quantitative data through questionnaire-based survey. Nine hypotheses regarding the hypothetical factors in the proposed research model were developed based on literature review. By using statistical techniques (Excel, SPSS and AMOS) to analyze the empirical data, the authors measured users’ perceptions and tested the hypotheses between hypothetical factors within the research model.
Conclusion: the result showed that users generally perceive mobile banking in China positively but this positive attitude is not particularly strong. The factors that affect users’ behavioral intention of using mobile banking are monetary value, perceived usefulness, credibility, task-tech match, perceived ease of use respectively. Furthermore, the identified factors can improve the understanding of users’ motivation of mobile banking acceptance in China. By addressing those influential factors, the service can be enhanced by banks and consequently lead to improvement of users’ acceptance of mobile banking in China. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3813797
- author
- Guo, Wentao LU ; Hu, Yan LU and Guan, Zhao LU
- supervisor
- organization
- alternative title
- An empirical study in two major Chinese banks
- course
- INFM03 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Mobile banking acceptance, Technology Acceptance Model (TAM), China, Users perception, Influential factor
- report number
- INF13-009
- language
- English
- id
- 3813797
- date added to LUP
- 2013-06-26 13:02:46
- date last changed
- 2013-06-26 13:02:46
@misc{3813797,
abstract = {{Introduction: the rapid diffusion of mobile technologies and an increasing of wireless commercial services have built a mature basis for mobile banking. However, the wide use of mobile phone and the availability of mobile banking cannot directly lead to widespread acceptance of mobile banking. Additionally, even though an increasing number of people start using mobile banking in China, the pace of mobile banking acceptance is lower than expected and it is still underused in China. For both service providers and informatics researchers, there is a need to understand users’ acceptance of mobile banking. If the users are not willing to use it, this might lead to the system not being able to maximize its benefits. In order to understand users’ acceptance of mobile banking in China, demystifying users’ perceptions and knowledge about what influences users’ behavioral intention toward mobile banking in China are required.
Purpose: the purpose of this study was to explain users’ acceptance of mobile banking in China. In order to achieve that, users’ perceptions, attitudes toward mobile banking and influential factors affecting their behavioral intention toward mobile banking in China were measured and identified.
Method: this study adopted a deductive approach and collected quantitative data through questionnaire-based survey. Nine hypotheses regarding the hypothetical factors in the proposed research model were developed based on literature review. By using statistical techniques (Excel, SPSS and AMOS) to analyze the empirical data, the authors measured users’ perceptions and tested the hypotheses between hypothetical factors within the research model.
Conclusion: the result showed that users generally perceive mobile banking in China positively but this positive attitude is not particularly strong. The factors that affect users’ behavioral intention of using mobile banking are monetary value, perceived usefulness, credibility, task-tech match, perceived ease of use respectively. Furthermore, the identified factors can improve the understanding of users’ motivation of mobile banking acceptance in China. By addressing those influential factors, the service can be enhanced by banks and consequently lead to improvement of users’ acceptance of mobile banking in China.}},
author = {{Guo, Wentao and Hu, Yan and Guan, Zhao}},
language = {{eng}},
note = {{Student Paper}},
title = {{Understanding users' acceptance of mobile banking in China}},
year = {{2013}},
}