Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Study of the Key Success Factors in Early Stages of Innovation at a Global Scale

Pineda Casique, Viridiana LU (2013) MTTM01 20131
Packaging Logistics
Abstract
Global scale innovation is a new topic that is continuously gaining importance among companies, moreover multinational ones. The main aspects related to innovation in general were studied as well as the most important aspect of culture and cultural differences. Many theories related to the global consumer studies were reviewed. A qualitative study was performed in order to gain more knowledge about the success factors of global innovation; a business case of PepsiCo international was executed. Semi-structured interviews of individuals involved in global scale innovation were completed. The results and analysis had an outcome of seven success factors of innovation in a sequence, and are linked between them. The purpose of the study was... (More)
Global scale innovation is a new topic that is continuously gaining importance among companies, moreover multinational ones. The main aspects related to innovation in general were studied as well as the most important aspect of culture and cultural differences. Many theories related to the global consumer studies were reviewed. A qualitative study was performed in order to gain more knowledge about the success factors of global innovation; a business case of PepsiCo international was executed. Semi-structured interviews of individuals involved in global scale innovation were completed. The results and analysis had an outcome of seven success factors of innovation in a sequence, and are linked between them. The purpose of the study was achieved as there was a contribution to the topic and some key success factors were identified. (Less)
Please use this url to cite or link to this publication:
author
Pineda Casique, Viridiana LU
supervisor
organization
alternative title
Studie av framgångsfaktorer i tidiga faser av global innovation
course
MTTM01 20131
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Global innovation, culture, cross-cultural collaboration, global consumers
ISBN
978-91-7473-590-1
language
English
id
3915259
date added to LUP
2013-07-02 10:32:57
date last changed
2013-07-02 10:32:57
@misc{3915259,
  abstract     = {Global scale innovation is a new topic that is continuously gaining importance among companies, moreover multinational ones. The main aspects related to innovation in general were studied as well as the most important aspect of culture and cultural differences. Many theories related to the global consumer studies were reviewed. A qualitative study was performed in order to gain more knowledge about the success factors of global innovation; a business case of PepsiCo international was executed. Semi-structured interviews of individuals involved in global scale innovation were completed. The results and analysis had an outcome of seven success factors of innovation in a sequence, and are linked between them. The purpose of the study was achieved as there was a contribution to the topic and some key success factors were identified.},
  author       = {Pineda Casique, Viridiana},
  isbn         = {978-91-7473-590-1},
  keyword      = {Global innovation,culture,cross-cultural collaboration,global consumers},
  language     = {eng},
  note         = {Student Paper},
  title        = {Study of the Key Success Factors in Early Stages of Innovation at a Global Scale},
  year         = {2013},
}