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Celebrity Endorsement In Brand Advertisement - A question about scandals or esthetics?

Mark

Kryeziu, Aulon ^LU ; Hultgren, Mica ^LU and Engler Ludviksson, Andreas ^LU (2013) FEKH29 20131
Department of Business Administration

Please use this url to cite or link to this publication: http://lup.lub.lu.se/student-papers/record/3916887

author

Kryeziu, Aulon ^LU ; Hultgren, Mica ^LU and Engler Ludviksson, Andreas ^LU

supervisor

Lars Carlman ^LU

organization

Department of Business Administration

course

FEKH29 20131

year

2013

type

M2 - Bachelor Degree

subject

Business and Economics

language

id

3916887

date added to LUP

2013-07-05 14:02:24

date last changed

2013-07-05 14:02:24

@misc{3916887,
  author       = {{Kryeziu, Aulon and Hultgren, Mica and Engler Ludviksson, Andreas}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Celebrity Endorsement In Brand Advertisement - A question about scandals or esthetics?}},
  year         = {{2013}},
}